Heidi Gutierrez
ElmwoodPark
Summary
Professional brand management expert in developing and executing strategic marketing initiatives. Adept at driving brand growth and enhancing market presence through innovative campaigns and data-driven decisions. Collaborative team player focused on achieving results and adapting to changing market needs. Skilled in market analysis, consumer insights, and cross-functional team leadership.
Overview
4
4
years of professional experience
Work History
Social Media and Brand Manager
Gutierrez Home Remodeling
2021.06 - Current
- Improved website visibility through development and implementation of SEO strategies.
- Continually maintained and improved company's reputation and positive image in markets served.
- Devised content strategy to effectively engage target audiences. and enhance brand recognition.
- Increased customer loyalty through effective management of consumer feedback and timely resolution of concerns.
Barista
Starbucks
2023.10 - 2025.05
- Made and served brand-specific cafe beverages with focus on speed, quality and consistency with a friendly demeanor.
- Maintained a clean and organized workspace for optimal productivity and safety in preparation for hectic periods.
- Contributed to a positive team environment through effective communication and collaboration with colleagues.
Marketing Campaign Coordinator
Uman Tok
2024.08 - 2024.12
- Conducted market research to identify target audiences, tailoring marketing messaging accordingly for maximum impact.
- Developed social, print, and email campaigns.
Education
Advertising
University of Illinois At Urbana-Champaign
Champaign, IL2025-05
High School Diploma -
St. Ignatius College Prep
Chicago, IL2021-05
Skills
- Advertising management
- Brand Strategy
- Market analysis
- Sales support
- Strategic planning
- Social media marketing
- Business objective analysis
- Content development
- Creative and innovative
- Strong leadership
- Highly adaptable
- Highly communicative and collaborative
Languages
Spanish
Native or Bilingual
Timeline
Marketing Campaign Coordinator
Uman Tok
2024.08 - 2024.12
Barista
Starbucks
2023.10 - 2025.05
Social Media and Brand Manager
Gutierrez Home Remodeling
2021.06 - Current
Advertising
University of Illinois At Urbana-Champaign
High School Diploma -
St. Ignatius College Prep