Heidi Hrbek
Bloomington,MN
Summary
I'm a motivated graphic designer and photographer, blending expertise in marketing, graphic design, and photography. I possess strong organizational skills, effective communication, and a keen eye for detail. I find fulfillment in strategizing and crafting engaging content, creating compelling designs, and producing exceptional photography. Above all, I aim to harmonize creativity with marketing strategies to enhance user experiences while meeting business objectives.
Overview
11
11
years of professional experience
Work History
Freelance Photographer
Heidi Hrbek Photography
Bloomington, MN
05.2013 - Current
- Consulted with clients to discuss commission ideas and style preferences to create mutually agreeable project parameters
- Edited, toned, captioned, and uploaded photographs for publication
- Scheduled and booked locations for photo shoots, working collaboratively with clients and contacts
- Maintained and shared portfolios of artistic work to demonstrate styles, interests, and abilities with potential customers
- Photographed high-quality images for various print and digital projects
- Digitally edited photos to enhance appearance
- Displayed portfolio to show off best work to potential clients and promote skills and value
Freelance Graphic Designer
Lorie Line Music
Mound, Minnesota
03.2023 - 10.2023
- Produced high-quality designs, mailers, and brochures, adhering to industry best practices and design standards
- Pitched and refined design concepts with creative team environment, contributing to successful project outcomes
- Demonstrated expertise in creating finished art for print and publication, maintaining precision and attention to detail
- Finalized web and graphic projects by adjusting image sizes and optimizing file types.
Marketing Coordinator
Minnesota Air
Bloomington, MN
06.2021 - 09.2022
- Created social content that encouraged audience engagement across multiple channels to support business strategy
- Collaborated with subject matter experts to create benefit-driven communication for variety of audiences
- Executed social media strategy though competitive research, benchmarking, messaging and audience identification
- Managed photography and videography projects for external social media platforms and executive projects
- Optimized and updated social media accounts and advertising campaigns for over 25+ Carrier-affiliated dealers
- Understood social media metrics, interpreted results, and acted to increase effectiveness of marketing campaigns and drive brand awareness through marketing campaigns.
Digital Media Intern
Minnesota Twins
Minneapolis, MN
05.2018 - 08.2018
- Managed and created content for company social media outlets
- Stayed on top of current social trends
- Planned and adhered to content calendars and made scheduled posts
- Engaged in photography, graphic design and video content creation
- Captured and edited video for several community projects
- Maintained and organized digital video files within library of assets
Photography Intern
Minnesota Twins
Minneapolis, MN
03.2016 - 10.2016
- Served as the first ever photography intern at Target Field shaping responsibilities of this newly created internship
- Assisted with daily game-day needs, including photographing pregame on-field ceremonies and first pitches
- Scanned photographs, film slides, and converted other memorabilia into a digital format for archival purposes
- Completed photograph requests from professional journalists for newspaper articles
- Frequently photographed Twins Community events throughout the Twin Cities area and at Target Field.
Education
Bachelor of Arts -
Black Hills State University
Spearfish, SD05.2019
Bachelor of Arts -
Concordia University, St. Paul
Saint Paul, MN05.2015
Skills
- Adobe Creative Suite
- Color Theory
- Digital Marketing
- Graphic Design
- Photography
- Social Media
- Typography
- Adaptability
- Attention to Detail
- Communications
- Organizational Skills
- Time Management
Timeline
Freelance Graphic Designer
Lorie Line Music
03.2023 - 10.2023
Marketing Coordinator
Minnesota Air
06.2021 - 09.2022
Digital Media Intern
Minnesota Twins
05.2018 - 08.2018
Photography Intern
Minnesota Twins
03.2016 - 10.2016
Freelance Photographer
Heidi Hrbek Photography
05.2013 - Current
Bachelor of Arts -
Black Hills State University
Bachelor of Arts -
Concordia University, St. Paul