Heidi Hrbek
Bloomington,MN
Summary
I'm a motivated graphic designer and photographer, blending expertise in marketing, graphic design, and photography. I possess strong organizational skills, effective communication, and a keen eye for detail. I find fulfillment in strategizing and crafting engaging content, creating compelling designs, and producing exceptional photography. Above all, I aim to harmonize creativity with marketing strategies to enhance user experiences while meeting business objectives.
Overview
11
11
years of professional experience
Work History
Freelance Photographer
Heidi Hrbek Photography
05.2013 - Current
- Consulted with clients to discuss commission ideas and style preferences to create mutually agreeable project parameters
- Edited, toned, captioned, and uploaded photographs for publication
- Scheduled and booked locations for photo shoots, working collaboratively with clients and contacts
- Maintained and shared portfolios of artistic work to demonstrate styles, interests, and abilities with potential customers
- Photographed high-quality images for various print and digital projects
- Digitally edited photos to enhance appearance
- Displayed portfolio to show off best work to potential clients and promote skills and value
Freelance Graphic Designer
Lorie Line Music
03.2023 - 10.2023
- Produced high-quality designs, mailers, and brochures, adhering to industry best practices and design standards
- Pitched and refined design concepts with creative team environment, contributing to successful project outcomes
- Demonstrated expertise in creating finished art for print and publication, maintaining precision and attention to detail
- Finalized web and graphic projects by adjusting image sizes and optimizing file types.
Marketing Coordinator
Minnesota Air
06.2021 - 09.2022
- Created social content that encouraged audience engagement across multiple channels to support business strategy
- Collaborated with subject matter experts to create benefit-driven communication for variety of audiences
- Executed social media strategy though competitive research, benchmarking, messaging and audience identification
- Managed photography and videography projects for external social media platforms and executive projects
- Optimized and updated social media accounts and advertising campaigns for over 25+ Carrier-affiliated dealers
- Understood social media metrics, interpreted results, and acted to increase effectiveness of marketing campaigns and drive brand awareness through marketing campaigns.
Digital Media Intern
Minnesota Twins
05.2018 - 08.2018
- Managed and created content for company social media outlets
- Stayed on top of current social trends
- Planned and adhered to content calendars and made scheduled posts
- Engaged in photography, graphic design and video content creation
- Captured and edited video for several community projects
- Maintained and organized digital video files within library of assets
Photography Intern
Minnesota Twins
03.2016 - 10.2016
- Served as the first ever photography intern at Target Field shaping responsibilities of this newly created internship
- Assisted with daily game-day needs, including photographing pregame on-field ceremonies and first pitches
- Scanned photographs, film slides, and converted other memorabilia into a digital format for archival purposes
- Completed photograph requests from professional journalists for newspaper articles
- Frequently photographed Twins Community events throughout the Twin Cities area and at Target Field.
Education
Bachelor of Arts -
Black Hills State University
Spearfish, SD05.2019
Bachelor of Arts -
Concordia University, St. Paul
Saint Paul, MN05.2015
Skills
- Adobe Creative Suite
- Color Theory
- Digital Marketing
- Graphic Design
- Photography
- Social Media
- Typography
- Adaptability
- Attention to Detail
- Communications
- Organizational Skills
- Time Management
Timeline
Freelance Graphic Designer
Lorie Line Music
03.2023 - 10.2023
Marketing Coordinator
Minnesota Air
06.2021 - 09.2022
Digital Media Intern
Minnesota Twins
05.2018 - 08.2018
Photography Intern
Minnesota Twins
03.2016 - 10.2016
Freelance Photographer
Heidi Hrbek Photography
05.2013 - Current
Bachelor of Arts -
Black Hills State University
Bachelor of Arts -
Concordia University, St. Paul
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