Heidi Lechner
Benicia,CA
Summary
Senior Demand Generation & Growth Marketing Leader with 12+ years of experience driving pipeline and revenue for B2B SaaS and healthcare technology companies. Proven track record building scalable full-funnel programs across paid media, lifecycle, ABM, and conversion optimization. Known for translating data into action, aligning closely with Sales and RevOps, and delivering efficient growth in complex GTM environments.
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Overview
12
12
years of professional experience
Work History
Growth Performance Marketing Manager
CLARITEV
02.2025 - Current
- Own high-intent demand strategy across paid search, paid social, retargeting, email, and landing page optimization to drive qualified demos and pipeline growth.
- Partner cross-functionally with Sales, Product Marketing, SEO, and BizOps to align targeting, messaging, and funnel performance across GTM motions.
- Lead ongoing experimentation across keywords, creative, and conversion paths to improve efficiency and scale pipeline contribution.
- Analyze campaign and pipeline performance to guide investment decisions and optimize CAC and conversion rates.
Demand Generation Manager (Contract)
ARRAY BEHAVIORAL CARE
08.2024 - 03.2025
- Executed performance-driven digital campaigns focused on high-intent acquisition and demo generation.
- Supported lifecycle and outbound automation programs to accelerate funnel progression.
- Developed targeted demand generation strategies for behavioral health services.
- Managed lead generation efforts through social media and email marketing channels.
- Evaluated performance metrics to refine demand generation tactics continuously.
- Developed and executed strategies to increase lead generation and conversion rates through email, content syndication, webinars, and other marketing campaigns.
Senior Manager, Demand Generation & Marketing Operations
CAREGILITY
03.2023 - 10.2024
- Led paid search, paid media, and demand programs for a fast-growing SaaS business line, supporting pipeline growth across enterprise and mid-market segments.
- Collaborated with SEO and web teams to align organic and paid search strategies and improve conversion performance.
- Built experimentation frameworks and performance reporting to support data-driven optimization and GTM decisions.
- Mentored junior managers on best practices in healthcare operations and leadership skills.
- Worked closely with other departments such as product management, marketing, and sales to ensure successful product delivery.
Senior Marketing Operations Manager
XPLOR TECHNOLOGIES
04.2022 - 03.2023
- Supported multi-product GTM motions through campaign operations, experimentation, and funnel analysis.
- Managed marketing automation systems to streamline campaign execution.
- Implemented process improvements for efficient workflow in marketing operations.
- Implemented A and B testing methods to improve digital ad performance.
- Monitored email campaigns for deliverability rates, open rates, click-through rates.
Marketing Automation Manager
KARMAK
01.2021 - 12.2021
- Built lifecycle automation and campaign workflows supporting full-funnel demand programs.
- Collaborated closely with team members to achieve project objectives and meet deadlines.
- Utilized advanced technical skills and expertise to troubleshoot complex problems and implement solutions.
Digital Marketing Manager
IDEX HEALTH & SCIENCE
08.2013 - 10.2019
- Executed SEO-informed digital campaigns and paid search initiatives for B2B technology audiences.
- Developed and maintained website content for user engagement and brand consistency.
- Collaborated with marketing to align website updates with campaign strategies.
- Conducted keyword research to optimize articles for search engines.
- Created SEO-friendly content for websites and blogs, optimizing titles, descriptions, and keywords.
Education
Associate of Arts - Theater Arts
The Actor's Institute
English & Literature -
Santa Rosa Junior College
Skills
- Demand Generation
- Experimentation & A/B Testing
- SEO Collaboration
- Email & Lifecycle Marketing
- Retargeting & Paid Social
- Marketing Automation
- Analytics & Attribution
- Cross-Functional GTM Leadership
- Digital marketing strategy
- Project management
- Marketing campaign management
- Customer segmentation
- Budgeting and allocation
- Brand promotion
- Social media marketing
- CRM management
- Advertising management
Websites
Timeline
Growth Performance Marketing Manager
CLARITEV
02.2025 - Current
Demand Generation Manager (Contract)
ARRAY BEHAVIORAL CARE
08.2024 - 03.2025
Senior Manager, Demand Generation & Marketing Operations
CAREGILITY
03.2023 - 10.2024
Senior Marketing Operations Manager
XPLOR TECHNOLOGIES
04.2022 - 03.2023
Marketing Automation Manager
KARMAK
01.2021 - 12.2021
Digital Marketing Manager
IDEX HEALTH & SCIENCE
08.2013 - 10.2019
Associate of Arts - Theater Arts
The Actor's Institute
English & Literature -
Santa Rosa Junior College