Heidi Parnell
Jamul,CA
Summary
Highly creative and detail-oriented visual merchandiser with four years retail garden center and ten years landscape design experience. Implemented immersive garden displays to enhance customer engagement and sales. Specialized in sustainable home and garden environments. Expert in color theory, space planning, and cross-merchandising.
Overview
4
4
years of professional experience
Work History
Visual Merchandiser
Evergreen Nursery
San Diego
08.1991 - 07.1993
- Assisted in creating visually appealing merchandise displays to enhance customer engagement.
- Collaborated with team members to execute seasonal merchandising strategies and promotions.
- Supported store layout optimization to improve traffic flow and maximize sales opportunities.
- Maintained organization of merchandise on the sales floor to ensure a neat shopping environment.
Store Manager
Presidio Garden Center
San Diego
11.1989 - 04.1991
- Oversaw daily operations to enhance customer experience and sales performance.
- Trained and mentored team members to improve service quality and operational efficiency.
- Managed inventory levels and optimized stock management processes for profitability.
- Implemented visual merchandising strategies to drive product visibility and customer engagement.
Education
CCN Pro -
Plant California Alliance
Ornamental Horticulture / Landscape Design -
Cuyamaca College
El Cajon, CASkills
- Creative vision
- Seasonal displays
- AutoCAD
- Product knowledge
- Problem-solving
- Clear communication
Affiliations
Plant California Alliance
Water Conservation Garden Alliance
California Native Plant Society
Timeline
Visual Merchandiser
Evergreen Nursery
08.1991 - 07.1993
Store Manager
Presidio Garden Center
11.1989 - 04.1991
CCN Pro -
Plant California Alliance
Ornamental Horticulture / Landscape Design -
Cuyamaca College