Heidi Rohe
Chaska,MN
Summary
Experienced Biological Sales Representative with 6+ years in the biotechnology industry and additional years in pharmaceuticals. Proven track record of exceeding sales targets and building strong client relationships. Skilled in market analysis, strategic planning, and territory management. Dedicated to leveraging expertise to drive sales and expand the HAE market.
Overview
28
28
years of professional experience
Work History
Biological Sales Professional
Takeda HAE
01.2021 - Current
- Achieved goals
- Developed and maintained relationships with key stakeholders and research institutions
- Analyze market needs, growth opportunities and territory leads
- Stay updated on industry trends and competitor activities.
Biological Sales Representative
Shire Pharmaceuticals
04.2015 - 12.2020
- 2019 Silver Award winner
- Immunology Business Manager, PI
- Executive Sales Specialist
- Neuroscience Business Unit & Ophthalmic Business Unit
- Educate patient care providers and office staff on the disease state of attention deficit disorder, binge eating disorder and dry eye disease
- Effectively build relationships with clients to better identify opportunities and challenges within patient populations and provide appropriate products and/or solutions to meet customer needs
- Work collaboratively with brand leadership teams, sales training, managed care account managers, field manager and peers to create strategies and resources that enhance impact and drive performance
- 2018 Presidents Club
- Increased share/growth vs
- Market/above national avg
- Each quarter
- Goal Attainment: 2015: 104% 2016: 102% 2017: 100%
- Got Grit Award/Brave Award x3/Impact Award 2016
- NP action team/Pediatric Point Person
- Launch of new ADHD product
- Selected as a leader for Mentor/mentee onboarding program.
Care Outcome Advocate
Upsher Smith Laboratories
02.2014 - 04.2015
- Product launch Anti-epileptic drug
- Epilepsy Advocate
- Galaxy Program launch (generic consistency program)
- Specialty Pharmacy Programs.
Vaccine Specialist
Sanofi Pasteur Vaccines
07.2013 - 01.2014
- Promote five pediatric vaccines and three flu presentations in the largest volume Territory in the Midwest.
Sr. Sales Representative
Lilly, Neuroscience Division
06.2011 - 07.2013
- Promote two branded products in the largest volume Primary Care territory
- Successful launch of new product/Product Champ Role Increased Team Market Share from 2.5% to 6.16%
- Continuous Market Share growth in both products
- 2011 Premier Trip Winner 103% YTD Performance Top 22%.
Director
The Gathering Place
01.2009 - 01.2011
- Community Dinner provided free to anyone in need every Monday night
- Coordinate volunteers, weekly meals, community awareness, monthly financing and fundraising.
Sr. Sales Professional
Johnson & Johnson, PriCara Division
01.2008 - 01.2009
- Promoted two Branded products to Specialists and Family Practice
- Completed final product exams at 100%
- Current market share showing a 2% growth for both Levaquin and Aciphex.
Pharmaceutical Sales Representative/Athena Diagnostics Account Representative
PDI/Select Access
01.2004 - 01.2008
- Promote Tamiflu during influenza season to high decile targets
- Introduce new pediatric product to high profile targets
- Promoted NabFeron Diagnostic test to high decile Neurologists
- Introduce new product to Pediatric Office.
Senior Sales Specialist
Pharmacia (Pfizer)
01.1997 - 01.2003
- The product families focused on the Urology, Neurology, OB-GYN, Psychiatry, Cardio Vascular and Family Practice areas.
Education
BA Business Administration -
Augustana College
Awards
- Sprint to the Finish Winner
- Detrol LA Winner
- Drive to 55 Winner (57% Share)
- C-Force Challenge - Regional Top 5
- 1997 Premier Award Winner Team Minnesota
- 2016 Got Grit Award
- 2017 Impact Award
- 2017 Brave Award (Q1, Q3)
Timeline
Biological Sales Professional
Takeda HAE
01.2021 - Current
Biological Sales Representative
Shire Pharmaceuticals
04.2015 - 12.2020
Care Outcome Advocate
Upsher Smith Laboratories
02.2014 - 04.2015
Vaccine Specialist
Sanofi Pasteur Vaccines
07.2013 - 01.2014
Sr. Sales Representative
Lilly, Neuroscience Division
06.2011 - 07.2013
Director
The Gathering Place
01.2009 - 01.2011
Sr. Sales Professional
Johnson & Johnson, PriCara Division
01.2008 - 01.2009
Pharmaceutical Sales Representative/Athena Diagnostics Account Representative
PDI/Select Access
01.2004 - 01.2008
Senior Sales Specialist
Pharmacia (Pfizer)
01.1997 - 01.2003
BA Business Administration -
Augustana College
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