Summary
Overview
Work History
Education
Skills
Timeline
Generic

Heidi Ware

San Francisco,CA

Summary

Experienced creative leader who has designed websites for Fortune 300 companies and developed numerous marketing campaigns while building and inspiring teams across multiple brands.

Overview

19
19
years of professional experience

Work History

Global Creative Director

Walmart
08.2017 - Current
  • Develop digital branding and creative visual identity for walmart.com, the walmart app, email and paid digital.
  • Oversee the creative direction to include design, photography and motion for all seasonal campaigns, DE&I campaigns, Health & Wellness, Walmart+, Electronics, Toys and Hardlines.
  • Lead and manage internal design team of creative directors, art directors and designers along with a roster of external agencies and consultants.
  • Streamlined creative processes and improved team productivity by 50% by migrating from photoshop to figma
  • Partner with UX and product to create innovative customer experiences that help save them time, money or aid in product discovery.

Creative Director

Ebay
04.2009 - 07.2017
  • Managed team of 17 employees in concept, design, messaging, production and trafficking on projects for all categories of business (assets include category pages, emails, homepage billboards, affiliate ads, paid display, etc).
  • Partner with brand team to develop and refine ebay's photographic style across all businesses.
  • Conceptualize and direct photo shoots for
    promotions, editorial, seasonal and occasional print
    campaigns for all vertical businesses.
  • Oversee creative operations and continually
    work to optimize and streamline process and trafficking.

Director of Site Merchandising

Macy's
06.2005 - 04.2010
  • Directed site strategy by analyzing customer
    behavior and their response to emails, ads,
    homepages and category navigation.
  • Created seasonal corporate trend experiences for the
    macys.com customer.
  • Partnered with the UX and creative design team to create marketing
    campaigns and ensure highest click thru.
  • Supervised and developed site team of 13 by providing mentorship and guidance.

Education

M. Ed. - Education

Fitchburg State University
Fitchburg, MA

Bachelor of Arts - Art Education

Palm Beach Atlantic University - West Palm Beach
WPB, FL

Skills


Lion Tamer- Not really, but I am gifted at finding common ground among conflicting opinions and moving projects through differing opinions
Customer Advocate- I work to ensure all creative has clear consumer messaging and strives for a frictionless user experience

Flexible templating- I create systems across owned and paid channels that allow for the nuances of businesses and campaign messaging to be created at scale

Timeline

Global Creative Director

Walmart
08.2017 - Current

Creative Director

Ebay
04.2009 - 07.2017

Director of Site Merchandising

Macy's
06.2005 - 04.2010

M. Ed. - Education

Fitchburg State University

Bachelor of Arts - Art Education

Palm Beach Atlantic University - West Palm Beach

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Heidi Ware