Heidi I. Hankins
Summary
Dynamic sales and account management professional with a proven track record in stakeholder management and data analysis. Expertise in optimizing outreach strategies has resulted in significant growth in admissions and retention rates. Skilled in contract negotiation and delivering impactful presentations, fostering strong relationships with providers to enhance market presence and engagement. A multifaceted skill set includes consultative sales, account management, and public relations, driving results in competitive environments.
Overview
3
3
years of professional experience
Work History
Clinical Outreach Manager
Charlie Health
Richmond Virginia
07.2025 - 03.2026
- Strengthened referral relationships with therapists, hospitals, and schools to grow market presence.
- Managed outreach pipeline for 100+ accounts and reporting through CRM to drive consistent admissions growth.
- Delivered provider presentations and Lunch & Learns to increase IOP awareness and engagement.
- Partnered with clinical and admissions teams to streamline referrals and improve provider experience.
- Served as marketing SME for internal teams, supporting messaging, strategy, and outreach alignment.
- Cultivate stakeholder relations, boosting Virginia's profitability fivefold.
- Negotiate contracts, ensuring mutually beneficial outcomes.
- Achieve recruitment targets by addressing stakeholder needs.
- Conduct sales training for new territory managers.
- Utilize CRM tools to track interactions and meet sales goals.
- Facilitate complex contract negotiations, bridging stakeholder and company interests to forge mutually advantageous partnerships.
TERRITORY MANAGER
AssuranceAmerica
Virginia, USA
07.2023 - 07.2025
- Cultivate stakeholder relations for 200+ accounts, boosting Virginia's profitability fivefold.
- Worked closely with sales management, marketing, and technical support teams to maximize account penetration.
- Negotiate contracts, ensuring mutually beneficial outcomes.
- Achieve recruitment targets by addressing stakeholder needs.
- Conduct sales training for new territory managers.
- Utilize CRM tools to track interactions and meet sales goals.
- Facilitate complex contract negotiations, bridging stakeholder and company interests to forge mutually advantageous partnerships.
PUBLIC RELATIONS INTERN
Florence University of the Arts
Florence, Italy
03.2023 - 04.2023
- Researched global education access, aiding program development as a Gilman Scholar.
- Teamed with international partners to boost student exchange programs.
- Drafted reports on program outcomes, guiding strategic decisions.
- Executed 5 events to promote study-abroad, enhancing program visibility.
- Designed advertising campaigns and promotional materials for digital platforms.
- Coordinated community relations, enhancing communication strategies and engagement.
- Drafted client briefs and press materials, boosting organizational visibility.
- Conducted media research, securing valuable press coverage opportunities.
- Optimized social media, increasing online presence and audience interaction.
Education
Bachelor of Arts - SOCIOLOGY
Mississippi Valley State University
Itta Bena, MS05.2023
Associate of Arts - GENERAL STUDIES
Coahoma Community College
Clarksdale, MS05.2020
Some College (No Degree) -
Florence University of The Arts
Florence, ItalySkills
- Stakeholder Management
- CRM Management
- Event Planning
- Team Leadership
- Performance Metrics
- Contract Negotiation
- Client Presentations
- Public Relations
- Strategic Planning
- Sales Training
- Research
- Data Analysis
- Customer Retention
Timeline
Clinical Outreach Manager
Charlie Health
07.2025 - 03.2026
TERRITORY MANAGER
AssuranceAmerica
07.2023 - 07.2025
PUBLIC RELATIONS INTERN
Florence University of the Arts
03.2023 - 04.2023
Bachelor of Arts - SOCIOLOGY
Mississippi Valley State University
Associate of Arts - GENERAL STUDIES
Coahoma Community College
Some College (No Degree) -
Florence University of The Arts