Helena Enciso
Alhambra,CA
Overview
6
6
years of professional experience
Work History
Public Relations Coordinator
Miss Lola
Pico Rivera, CA
05.2021 - Current
- Developed & executed marketing campaigns that increased brand awareness & website traffic.
- Managed budgeting for influencer marketing initiatives while staying within allocated funds.
- Collaborated with cross-functional teams including marketing, finance, & operations to ensure success of regional initiatives.
- Managed budgeting process for all affiliate marketing activities including tracking expenses & ROI.
- Cultivated relationships with influencers to gain new exposure for the brand & established credibility.
Public Relations Assistant Coordinator
Miss Lola
Pico Rivera, CA
09.2019 - 05.2021
- Monitored industry trends, news stories and competitor activities to identify opportunities.
- Managed daily administrative tasks including scheduling meetings & phone calls.
- Provided administrative support to staff members, including copying, scanning documents, filing paperwork, & ordering supplies.
- Compiled reports to assess effectiveness of PR campaigns using relevant metrics.
Social Media Intern
His Little Feet
Long Beach, CA
02.2018 - 06.2019
- Managed the production of marketing material including writing copy for advertisements & website.
- Drafted letters, articles, newsletters, blog posts and other materials for internal & external use.
- Assisted in developing promotional materials such as brochures, flyers, posters.
- Created content for social media platforms including Facebook, Twitter, Instagram, & YouTube.
- Assisted in the development of press releases, media advisories & other communications materials.
Education
Bachelor of Arts - Journalism With An Emphasis in Public Relations -
California State University, Long Beach
01.2019
Skills
- SEO / Digital Strategy
- Web & Social Content Creation
- Affiliate Marketing (LTK, TT Shop, Shopify)
- Event Coordination
- Press Release Writing, Copywriting, AP Style
- Proficient in Adobe Creative Suite
- Paid Performance Marketing
- GRIN Software
Accomplishments
- Coordinated 1 marketing event per quarter with vendor outreach & day of operations for all events.
- Acquired a personal client list of 250+ through strategic influencer outreach.
- Launched a new sales channel on LTK that increased ROI of Influencer partnerships by 75%.
- Initiated, established and transitioned the influencer program to GRIN software to increase awareness on collaboration analytics and control of ROI.
- Consistently meets monthly brand awareness goals of over 1 million impressions.
- Established an in-house affiliate program through Shopify Collabs that doubled monthly social tags!
Timeline
Public Relations Coordinator
Miss Lola
05.2021 - Current
Public Relations Assistant Coordinator
Miss Lola
09.2019 - 05.2021
Social Media Intern
His Little Feet
02.2018 - 06.2019
Bachelor of Arts - Journalism With An Emphasis in Public Relations -
California State University, Long Beach