HERSHEY BRAUTIGAN
Edmond,OK
Summary
Dynamic operations leader with over a decade of experience driving success in multi-location retail, franchise, hospitality, e-commerce, and membership-based organizations. Proven expertise in overseeing distributed teams, managing payroll and workforce planning, and coordinating vendor partnerships to enhance operational efficiency. Recognized as a trusted partner to founders and executive leadership, adept at establishing structured processes, maintaining compliance, and ensuring consistent performance across remote environments. Committed to fostering collaboration and innovation to achieve organizational goals and elevate overall performance.
Overview
2027
2027
years of professional experience
Work History
Operations Manager
Beach Hut Shop
2025 - Current
- Oversee operations across 27 resort-based retail kiosks, including corporate-owned and franchise locations, supporting a multi-million-dollar retail portfolio.
- Manage payroll and workforce planning for 50-100 full-time, seasonal, and international J-1 employees across multi-entity structures.
- Coordinate partnerships with hotels, vendors, and franchise operators to maintain operational standards and revenue performance.
- Develop onboarding and training systems for domestic and international team members.
- Track KPIs and prepare performance reports for ownership.
- Serve as liaison between corporate leadership, franchise operators, and resort partners to resolve operational issues and maintain alignment.
Executive Administrative Assistant / Account Manager
TRIM / General Provision
2021 - Current
- Support executive leadership with operational coordination, calendar management, travel logistics, and cross-department communication.
- Oversee billing, invoicing, collections, and reconciliations across multiple business units.
- Manage 600+ active member and client accounts, ensuring compliance and accurate documentation.
- Draft contracts, proposals, and sales materials; maintain CRM pipelines in HubSpot and GoHighLevel.
- Coordinate domestic and international events, including vendor management and logistics.
Marketing Coordinator
Nadeau Furniture
2021 - 2025
- Managed inventory forecasting and supply coordination across 17 retail locations.
- Led email marketing, SEO, and social media initiatives to support brand visibility.
- Coordinated vendor contracts, signage, and promotional materials.
- Maintained e-commerce listings and seasonal content calendars.
E-Commerce & Marketing Manager
Natural Health Intelligence
2019 - 2021
- Oversaw e-commerce operations, CRM systems, and Amazon FBA workflows.
- Developed digital marketing content and managed customer engagement strategies.
- Maintained product listings, inventory updates, and conversion-focused campaigns.
Education
Bachelor of Science - Hotel, Resort And Restaurant Management
College of The Holy Spirit
Skills
- Multi-Location & Franchise Operations
- Payroll & Workforce Planning
- KPI Reporting
- Vendor & Contract Management
- Financial Coordination & Reconciliations
- CRM Management
- Process Improvement
- Onboarding & Training Systems
- Executive Support
- Remote Team Coordination
- HubSpot
- GoHighLevel
- Shopify
- Amazon Seller Central
- QuickBooks
- Gusto
- Xero
- Square
- Stripe
- Google Workspace
- Microsoft 365
- Mondaycom
- Asana
- Trello
- Intercom
- Nexudus
- Billcom
- WordPress
- Mailchimp
- Zoom
- Calendly
- Slack
- Staff management
- Expense reports
- Contract management
- Client relations
- Customer relationship management
- Inventory management
- Project management abilities
- HR planning
- Quality assurance and control
- Multi-unit operations management
- Project management
- Schedule management
- Purchasing and procurement
Timeline
Operations Manager
Beach Hut Shop
2025 - Current
Executive Administrative Assistant / Account Manager
TRIM / General Provision
2021 - Current
Marketing Coordinator
Nadeau Furniture
2021 - 2025
E-Commerce & Marketing Manager
Natural Health Intelligence
2019 - 2021
Bachelor of Science - Hotel, Resort And Restaurant Management
College of The Holy Spirit