Designed and developed over 100 custom visuals and interactive dashboards.
Streamlined reporting processes, reducing time by 50% to generate insights.
Owner and creator of a tableau-based platform that powers 400 users with analytical insights to make strategic decisions while identifying areas of opportunity.
1,000,000+ views on the custom Tableau Landing Page.
Trained and mentored 3 junior data analysts on best practices in visualization and analytical tools.
Enhanced data integrity by applying meticulous attention to detail when reviewing and analyzing data maintenance processes.
Collaborated with cross-functional teams to identify opportunities for process improvement and increased efficiency.
Marketing Data Analyst
Community First Credit Union
02.2020 - 05.2021
Reduced 30% cost by tracking marketing campaigns to measure the success and made appropriate recommendations of the programs.
Created 40+ visually appealing dashboards to monitor key performance indicators and drive data-informed decision making.
Led business intelligence projects from inception through completion, ensuring successful delivery within scope, budget, and timeline constraints.
Built and maintained reports, Tableau dashboards with SQL, and metrics to monitor the performance of products and business.
Performed and executed various admin tasks as a product owner of Integrator Advance (marketing analytics software).
Business Intelligence Analyst (Contractor)
Johnson & Johnson Vision
08.2019 - 02.2020
Streamlined data reporting processes, reducing report generation time by 50%.
Designed customized data collection models for specific visualization tasks.
Reduced manual data entry errors by automating routine tasks using SQL scripts and ETL tools.
Business Intelligence Analyst Intern
Jacksonville Transportation Authority
04.2019 - 08.2019
Reduced 25% of time spent on customer service calls by evaluating a centralized database, recommending and implementing changes to comply with Jacksonville Transportation Authority.
Supported cross-functional teams with accurate, timely, and actionable insights from various data sources.
Education
MASTER OF SCIENCE - MANAGEMENT
UNIVERSITY OF NORTH FLORIDA
BACHELOR OF COMPUTER SCIENCE - Mathematical Science
UNIVERSITY OF NORTH FLORIDA
Skills
Data Analytics
SQL
Tableau
Advanced MS Office
Salesforce
Business Intelligence
Process improvements
Analytical thinking
Certification
Data Science: Visualization - edx, Inc. (MOOC Platform) (Harvard University)
Data Science: Wrangling - edx, Inc. (MOOC Platform) (Harvard University)
Data Science: Productivity Tools - edx, Inc. (MOOC Platform) (Harvard University)
Timeline
Lead Salesforce Effectiveness Analyst
Johnson & Johnson Vision
05.2021 - Current
Marketing Data Analyst
Community First Credit Union
02.2020 - 05.2021
Business Intelligence Analyst (Contractor)
Johnson & Johnson Vision
08.2019 - 02.2020
Business Intelligence Analyst Intern
Jacksonville Transportation Authority
04.2019 - 08.2019
MASTER OF SCIENCE - MANAGEMENT
UNIVERSITY OF NORTH FLORIDA
BACHELOR OF COMPUTER SCIENCE - Mathematical Science