HILARIA VENTURA MONTUFAR
Summary
Results-driven Sales Consultant with 10 years of experience in technology, specializing in SaaS and AI solutions for enterprise and mid-market clients in Latin America. Expertise in fostering sustainable customer growth and long-term value creation through strategic collaboration and effective communication. Proven ability to lead cross-functional teams in multicultural environments, ensuring alignment with customer needs across various industries, including retail, banking, insurance, and telecommunications.
Overview
12
12
years of professional experience
Work History
Independent Consultant
AYBAR B2B Consulting
04.2025 - Current
- Led sales optimization initiatives, increasing conversion rates by 20% to 30% in retail and education sectors.
- Delivered market insights to inform executive decision-making in competitive B2B technology environments.
- Trained and mentored sales teams to improve performance and drive CRM adoption.
Customer Growth Manager
INFOBIP PERU
03.2023 - 04.2025
- Led sales processes and account management, fostering growth in existing and new accounts.
- Surpassed quarterly key performance indicators (KPIs) to drive business growth.
- Expanded portfolio through effective cross-selling, upselling, and renewals.
- Collaborated with cross-functional teams to implement customer engagement initiatives.
- Designed and executed diverse technological projects aligned with client objectives.
- Coordinated marketing campaigns to effectively promote new services and features.
- Represented company at major industry events, enhancing brand visibility.
- Achieved 110% of annual revenue target and 120% of gross profit target in 2023.
- Achieved 101% of annual revenue target and 105% gross profit target in 2024
- Cross-sell acquisition reached 108% in 2024.
Senior Sales Manager
INFOBIP PERU
01.2021 - 02.2023
- Developed strategic sales plans, increasing market presence in South Cone region.
- Analyzed market trends to identify new business opportunities and drive growth.
- Designed account planning initiatives, resulting in significant new logo acquisitions.
- Led entire sales process, collaborating with cross-functional teams to enhance customer experience.
- Conducted presentations for key clients and stakeholders to showcase product value.
- Expanded assigned portfolio through effective cross-selling, upselling, and renewals.
- Exceeded quarterly key performance indicators, driving overall business growth.
- Achieved 138% of annual revenue target in 2021 and reached 106% in 2022.
Key Account Manager
RICOH DEL PERU
02.2019 - 02.2020
- Increase the current client portfolio.
- Designed and executed strategies aligned with business verticals to meet quotas and adhere to work plans.
- Developed strong business relationships that secured retention of current accounts and renewal of contracts.
- Visit assigned accounts and offer tailored business solutions that address each client's needs.
- Led matrix teams, including specialists, through entire sales process to enhance collaboration and effectiveness.
- Technology
- Achievements: Consolidation of clients in the portfolio and an increase in revenue by over 50%.
- Growth in profit margins by 20%.
- Expansion of the client portfolio, primarily in the industrial, technology, and other sectors, by 50%, 40%, and 20%, respectively.
Sales Manager
MAPFRE PERU VIDA
11.2017 - 01.2019
- Recruited and built a high-performing commercial team to drive sales initiatives.
- Developed new business opportunities in health and life insurance, increasing market reach.
- Led management of teams, including 4 supervisors and 40 agents in Northern Lima, to achieve operational targets.
- Implementation of cross-selling and upselling strategies, achieving a 30% impact on sales.
- Achievements: Diversification of commercial activities, resulting in a 30% increase in sales.
- Expansion of the corporate portfolio by 50% through alliances and commercial agreements.
- Analyze, monitor, and control commercial indicators such as budget fulfillment, collection ratios and persistence.
- Design and implement commercial campaigns.
- Identify opportunities to improve the developed methodology.
- Insurance
Senior Commercial Analyst
MAPFRE PERU VIDA
12.2014 - 11.2017
- Designed and implemented internal communication strategies for Sales Force, enhancing visibility of rankings, promotions, and Push and Pull campaigns.
- Identified and negotiated new strategic points of sale, increasing market reach and sales opportunities.
- Trained Supervisors and Managers on technical and commercial topics, improving team knowledge and performance.
Education
Master's Degree - Marketing Management and Commercial Strategy
Universidad del Pacífico
12-2017
International Diploma - Commercial Management
ESAN and ESIC Business & Marketing School
10-2012
Bachelor's Degree - Business Administration
Universidad Ricardo Palma
07-2007
Skills
- Account management
- Strategic planning
- Go-to-market strategies
- Project leadership
- Market analysis
- Customer engagement
- Negotiation skills
- Decision-making and problem-solving
- Qlik Sense and Microsoft Power BI
- Office applications and SAP
- Team collaboration
Languages
English
Full Professional
Spanish
Native/ Bilingual
Portuguese
Elementary
Timeline
Independent Consultant
AYBAR B2B Consulting
04.2025 - Current
Customer Growth Manager
INFOBIP PERU
03.2023 - 04.2025
Senior Sales Manager
INFOBIP PERU
01.2021 - 02.2023
Key Account Manager
RICOH DEL PERU
02.2019 - 02.2020
Sales Manager
MAPFRE PERU VIDA
11.2017 - 01.2019
Senior Commercial Analyst
MAPFRE PERU VIDA
12.2014 - 11.2017
Master's Degree - Marketing Management and Commercial Strategy
Universidad del Pacífico
International Diploma - Commercial Management
ESAN and ESIC Business & Marketing School
Bachelor's Degree - Business Administration
Universidad Ricardo Palma