Hilarie Surrena
Philadelphia,PA
Summary
Dynamic Product Leader with extensive experience in lifecycle management and cross-functional team leadership, driving initiatives that significantly enhance data interoperability. Demonstrated ability to boost user engagement through innovative solutions and the implementation of agile frameworks. Proven expertise in aligning product strategy with organizational goals to achieve remarkable client satisfaction.
Overview
26
26
years of professional experience
Work History
Lead Product Manager, OPM / HR Insights & Product Owner, Data Platform & Data Products
Office of Personnel Management
Washington, DC
05.2023 - Current
- Strengthened OPM’s reputation as the federal hub for human capital data support and analytics by expanding the reach and influence of established data communities
- Led the development and execution of a strategic communication plan, providing regular updates through federal HR community meetings on OPM / HR Insights topics
- Organized and led two OPM-wide Data Connect conferences, fostering collaboration, knowledge sharing.
- Spearheaded cross-government initiatives to enhance data exchange and interoperability across federal agencies
- Restructured HCDMM’s business and financial models to ensure long-term sustainability
- Directed the execution of the EHRI modernization and stabilization roadmap, collaborating closely with the Program Owner to ensure timely delivery and successful outcomes
- Led data and analytics teams in planning and executing program activities, including oversight of federal workgroups and contractor performance
- Drove cross-functional collaboration, delivering business value through work activities aligned with agile scrum practices
- Served as the key liaison between program management offices, policy offices, applications management, and multiple project teams to ensure project alignment and coordination
- Developed and executed product and service delivery strategies for data and analytics solutions, ensuring the achievement of strategic objectives
- Effectively communicated product and project information to non-technical audiences through presentations, written reports, and briefings
Manager, Product Management
Clarivate
Philadelphia, PA
01.2023 - 05.2023
- Defined and delivered the product roadmap for the data and content workstream within the Web of Science, driving product strategy and direction
- Managed and mentored a team of product managers and junior product managers, fostering a collaborative environment and ensuring alignment with business objectives
- Collaborated with cross-functional teams to define shared product strategy, creating business cases for future investment in Web of Science
- Led product development across the entire lifecycle (ideation, prototyping, development, release, analysis, and iteration), ensuring timely delivery of innovative solutions
- Monitored evolving user needs, industry trends, and competitor activity to develop a deep understanding of researcher workflows and pain points
- Defined, tested, and validated solutions during the R&D phases through user testing, A/B testing, and prototype development
- Built and maintained strong partnerships with internal teams, including product, technology, marketing, and sales, to scope, define, and execute new product features
- Developed and defined KPIs and customer outcomes to measure product success and drive continuous improvement
Senior Product Manager, Law School Segment
BARBRI Global
Dallas, TX
03.2022 - 11.2022
- Spearheaded market analysis, product roadmaps, and go-to-market strategies for Law School product lines
- Leveraged consumer insights and analytics to shape strategy and prioritize initiatives, resulting in increased product engagement
- Presented comprehensive business proposals and plans to executive leadership, securing buy-in for new initiatives
- Conducted competitive analysis to ensure product strategy aligns with market trends, identifying potential risks and mitigation strategies
- Led customer journey mapping and win/loss analysis, driving data-driven decisions and prioritization of features
- Collaborated with cross-functional teams through steering committee leadership to align marketing, sales, and operations with product development
Product Manager, Platform & Analytics Solutions
Ascend Learning/ATI Nursing
Leawood, KS
08.2020 - 03.2022
- Defined vision, strategy, and execution for a multi-tenant platform, overseeing the entire product lifecycle from development to launch and post-launch maintenance
- Drove product enhancements that significantly improved user experience and internal operational efficiencies
- Led MVP validation efforts, incorporating customer feedback to refine and implement phased product releases
- Utilized digital analytics to monitor product usage, retention rates, and customer satisfaction, leading to continuous product optimization
- Collaborated with UX Design to streamline customer workflows, enhancing engagement and retention
- Documented customer journeys and personas, delivering insights that informed strategic development and product positioning
Director, Digital Nursing Solutions
Pearson Education
Hoboken, NJ
10.2014 - 05.2019
- Prioritized requirements, including design, scope, metadata and learning tools for the relaunch of Pearson’s primary assessment solution
- Initial launch directly supported $6m in revenue of which, $4m was aligned with new business
- Y1 sales target exceeded by 60%
- Following the initial launch, streamlined the workflow process resulting in additional cross-functional efficiencies
- Launched the digital reboot of Pearson’s NCLEX product line
- Led migration of assets from a dated platform to a mobile application
- This strategy reduced tech-related tickets by >50% and directly supported DTC channel growth
- Continually used digital analytics to track usage and retention rates, as well as overall effectiveness and customer satisfaction
- This data supported future developments to the curricular portfolio
- Led negotiations to license an online learning platform to support modular-based adaptive learning
- This partnership supported the growth of digital registrations by 20% in Y1
- Performance metrics showed improved mastery of content by end-user and overall, improved outcomes
- Continually worked with technology and production teams to improve native platform in terms of stability, prioritization of enhancements and to ensure its scalability
- Responsible for all communication and 'go to market' strategies
- Developed and led implementation training for both internal and external partners
Executive Director, New Business & Product Development
Kaplan Test Prep
New York, NY
06.2013 - 10.2014
Director, Strategic Services
Krames StayWell
Yardley, PA
08.2011 - 02.2013
Executive Acquisition Editor, Nursing
Wolters Kluwer
Philadelphia, PA
05.2006 - 08.2011
Senior Acquisition Editor, Medicine
McGraw-Hill Professional
New York, NY
10.2004 - 05.2006
Acquisition Editor, Medicine & Surgery
Elsevier
Philadelphia, PA
12.2001 - 10.2004
Editorial Assistant/Managing Editor, Nursing
Wolters Kluwer
Philadelphia, PA
06.1999 - 08.2001
Education
MA - Publishing & English
Rosemont College
Rosemont, PACertificate - Levels I through VI
Pragmatic Institute
Phoenix, AZCertificate - Customer Analytics
Wharton’s Business Analytics
Philadelphia, PABA - English & Gender Studies
St. Joseph’s University
Philadelphia, PASkills
- Lifecycle Management
- Implementation Planning
- Cross-Functional Team Leadership
- Agile framework expertise
- Scaled Agile Framework (SAFe)
- Organizational Change Coordination
Awards
- OPM Director’s Award Semi-Finalist, 2024, OPM / HR Insights, Office of Personnel Management
- Editor of the Year, 2010, Nursing, Wolters Kluwer
- Product of the Year, 2010, Nursing, Wolters Kluwer
Volunteer Efforts
- Ronald McDonald House of South Jersey, 01/01/15, 12/31/20
- 2200 Arch St Condominiums, Board Member Elect, 01/01/20, Present
Security Clearance
- Public Trust, Active
References
References available upon request.
Timeline
Lead Product Manager, OPM / HR Insights & Product Owner, Data Platform & Data Products
Office of Personnel Management
05.2023 - Current
Manager, Product Management
Clarivate
01.2023 - 05.2023
Senior Product Manager, Law School Segment
BARBRI Global
03.2022 - 11.2022
Product Manager, Platform & Analytics Solutions
Ascend Learning/ATI Nursing
08.2020 - 03.2022
Director, Digital Nursing Solutions
Pearson Education
10.2014 - 05.2019
Executive Director, New Business & Product Development
Kaplan Test Prep
06.2013 - 10.2014
Director, Strategic Services
Krames StayWell
08.2011 - 02.2013
Executive Acquisition Editor, Nursing
Wolters Kluwer
05.2006 - 08.2011
Senior Acquisition Editor, Medicine
McGraw-Hill Professional
10.2004 - 05.2006
Acquisition Editor, Medicine & Surgery
Elsevier
12.2001 - 10.2004
Editorial Assistant/Managing Editor, Nursing
Wolters Kluwer
06.1999 - 08.2001
MA - Publishing & English
Rosemont College
Certificate - Levels I through VI
Pragmatic Institute
Certificate - Customer Analytics
Wharton’s Business Analytics
BA - English & Gender Studies
St. Joseph’s University
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