Hillary Allen
Account Manager
Washington,DC
Summary
Dynamic Account Manager offering expertise in building partnerships, retaining key accounts, and enhancing one unified voice. Strong leader with proficiency in growing professional network, influencing decision-makers, and devising successful strategies. Collaborative and strategic team leader with a robust background in communications.
Overview
15
15
years of professional experience
6
6
years of post-secondary education
Work History
Account Manager
DCG Communications
Washington, United States
05.2017 - Current
- Managed team of three personnel to deliver consistent, accurate, engaging and newsletter and website content.
- Determined readiness of written pieces, made changes and approved final versions for publication.
- Wrote content and uploaded it to Department of Veteran Affair's content management system.
- Maintained one of the most successful government newsletters with a 50% open rate and a 15% click rate. Subscriber list: 1.1 million, opt in only
- Monitored breaking news for information for the United States Army
Public Relations Director
District Columbia Young Democrats
Washington, DC
08.2015 - Current
- Monitored marketing content for quality, accuracy and impact.
- Supported the Executive Director and President with strategic launch initiatives such as charitable events and integrated partnerships.
- Produced and distributed internal and external communications.
- Created and manage their website.
- Developed marketing content such as blogs, promotional materials and advertisements for social media.
- Analyzed and reported social media and online marketing campaign results.
Event Coordinator Specialist
House Of Representatives
Washington, DC
01.2016 - 05.2017
- Coordinated community events, job fairs, and small business trainings throughout banquet and conference spaces.
- Solicited feedback from constituents to assess event success and uncover opportunities for improvement.
- Evaluated existing plans, processes and events planning services to identify opportunities for improvement.
- Oversaw professional social media messaging through content development, follower engagement, social listening, trend analysis and by leveraging competitor research.
- Drafted press releases detailing relevant newsworthy information and supporting brand image, and worked with news media to spread positions.
Program Assistant
The Washington Center
Washington, DC
08.2014 - 12.2016
- Communicated productively with students and other school representatives and officials.
- Organized and managed program development from conception through successful execution.
- Pointed students to relevant information about academic and personal support services available at the Washington Center.
- Advised students individually and in groups on academic programs for individual interests.
- Counseled students regarding course and program selection, class scheduling and registration and career planning.
Communications Assistant
Town Of Vienna, Va - Government
Vienna, Virginia
08.2015 - 02.2016
- Attended community events to promote services and build relationships with constituents
- Managed the Mayor's Facebook, Twitter, Instagram and LinkedIn social media platforms to promote her voice and foster public engagement.
- Initiated and developed calendar for story ideas and publication planning based on business priorities and accomplishments.
- Prepared event communications for special events, took photographs during event, and promoted on web and periodical channels.
Education
Bachelor of Arts - Communications
University of Cincinnati
Cincinnati, OH 09.2009 - 12.2013
Master of Arts - Communications
American University
Washington, DC 09.2017 - 06.2019
Certificate - Campaign Management
American University
Washington, DC 12.2019 - 12.2019
Skills
Copy Editing
Strategic content planning
Story Line Research
Website optimization
Content Marketing
CSS
Search Engine Optimization
Project Management
Timeline
Certificate - Campaign Management
American University
12.2019 - 12.2019
Master of Arts - Communications
American University
09.2017 - 06.2019
Account Manager
DCG Communications
05.2017 - Current
Event Coordinator Specialist
House Of Representatives
01.2016 - 05.2017
Public Relations Director
District Columbia Young Democrats
08.2015 - Current
Communications Assistant
Town Of Vienna, Va - Government
08.2015 - 02.2016
Program Assistant
The Washington Center
08.2014 - 12.2016
Bachelor of Arts - Communications
University of Cincinnati
09.2009 - 12.2013