MARCO GONCALVES
Oakland,CA
Summary
Account Manager offering over 10 years of expertise in building partnerships, retaining key accounts, and enhancing profit channels. Strong leader with proficiency in growing professional network, influencing decision-makers and devising digital strategies with data. Collaborative and strategic team leader with robust background in customer relationship management and digital advertising account management. Great passion for digital marketing.
Overview
10
10
years of professional experience
1
1
Certification
Work History
Account Manager
SXM Media-Avispa Technologies
2019.10 - Current
- Media Planning
- Media Strategy
- Campaign trafficking and operations.
- Campaign monitoring and optimizing for full delivery.
- All Reporting types.
- 3rd party audience segments, Programmatic pacing and inventory, Tags management.
- Work with designers and production staff to create high-quality and brand-specific ads.
- Develop advertising tactics and implemented new solutions for increased brand awareness.
- Develop campaigns, led design, and tracked results.
Account Manager
Global Supply Company Inc.
2019.07 - 2021.04
- Built and strengthened relationships with new and existing accounts to drive revenue growth.
- Boosted sales numbers with proactive account servicing and diligent relationship-building.
- Contacted Presidents and Directors of Retail Operations for major banners, like Safeway, Winco, McDonald's.
- Developed new businesses via account optimization.
- Addressed problems with accounting, billing, and service delivery to maintain and enhance client satisfaction.
- Facilitated client satisfaction and renewed customer relations to drive growth.
Trade Show Event Liaison/Leads Generator
System Pavers
2017.05 - 2019.06
- Generated leads through grassroots canvassing
- Home Shows, trade shows, and telemarketing
- Generated close to $1,000,000.00 in revenues with my leads generation technique within 10 months
- Responded to customer requests for products, services, and company information.
- Maintained customer satisfaction with forward-thinking strategies focused on addressing customer needs and resolving concerns.
Retail Manager
Bay Ink and Tone
2014.10 - 2015.08
- Managed inventory control, cash control and store opening and closing procedures.
- Resolved customer service issues promptly.
- Completed all point of sale opening and closing procedures.
- Controlled store inventory and reviewed cash handling and operations reports.
- Implemented daily operating procedures to keep store clean, adequately stocked, and well-organized.
- Cultivated and strengthened lasting client relationships using strong issue resolution and dynamic communication skills.
Advertising Account Executive
C W Publishing
2014.06 - 2015.05
- Worked with the annual BET Awards Show Magazine selling full-pages and spreads $10,000.00 to $45,000 page/spread.
- Made an average of over 100 calls a day pitching CPG brands CMOs and agencies to advertise on nationwide custom print magazines.
- Digital ad capabilities covering entertainment, parents, health, and sports.
Education
Associate of Arts in Business Management - Small Business Administration And Management
University of Alaska Anchorage
Anchorage, AKAssociate of Arts in Marketing -
Estacio De Sa University
Skills
- Digital marketing strategy & execution
- Performance and Branding Marketing
- Ad Trafficking/Ads Operations/Pacing
- Paid Social Media Campaigns
- Campaigns Monitoring, Reporting & Insights
- Ad Campaigns QA & Tag Management
- Sales research
- Keywords research
- Full cycle of campaigns management
- Content marketing
- Programmatic expertise
- Programmatic Omnichannel Campaigns
- RTB strategy
- Audience Segmentation
Certification
- Microsoft Advertising Certification, 01/2022
- Social Media Marketing Certificate by Hootsuite, 01/2021
- Social Media for the Healthcare by The Mayo Clinic, 01/2021
- Social Media Marketing by Facebook /Meta, 06/2021
- Programmatic Advertising Professional Certificate by Udemy, 08/2021
- DV360 Programmatic Platform Certified by Google, 11/2021
- Data-Driven Planning for Programmatic by The Trade Desk, 09/21
- Digital Audio Advertising by SXM Media/Pandora, 09/2021
- Programmatic Audio Advertising by SXM Media/Pandora, 03/2022
- Roku-OneView Platform Certified by Roku Ad Ready, 07/2022
- Retail Media Professional Certification by Criteo, 07/2022
- Google Ads Video Certification OTT/CTV by Google, 08/2022
- Google Foundations of Digital Marketing and E-commerce 08/2022
Languages
Portuguese
Native or Bilingual
Timeline
Account Manager
SXM Media-Avispa Technologies
2019.10 - Current
Account Manager
Global Supply Company Inc.
2019.07 - 2021.04
Trade Show Event Liaison/Leads Generator
System Pavers
2017.05 - 2019.06
Retail Manager
Bay Ink and Tone
2014.10 - 2015.08
Advertising Account Executive
C W Publishing
2014.06 - 2015.05
Associate of Arts in Business Management - Small Business Administration And Management
University of Alaska Anchorage
Associate of Arts in Marketing -
Estacio De Sa University
- Microsoft Advertising Certification, 01/2022
- Social Media Marketing Certificate by Hootsuite, 01/2021
- Social Media for the Healthcare by The Mayo Clinic, 01/2021
- Social Media Marketing by Facebook /Meta, 06/2021
- Programmatic Advertising Professional Certificate by Udemy, 08/2021
- DV360 Programmatic Platform Certified by Google, 11/2021
- Data-Driven Planning for Programmatic by The Trade Desk, 09/21
- Digital Audio Advertising by SXM Media/Pandora, 09/2021
- Programmatic Audio Advertising by SXM Media/Pandora, 03/2022
- Roku-OneView Platform Certified by Roku Ad Ready, 07/2022
- Retail Media Professional Certification by Criteo, 07/2022
- Google Ads Video Certification OTT/CTV by Google, 08/2022
- Google Foundations of Digital Marketing and E-commerce 08/2022
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