H. Josiah Russell
Overview
4
4
years of professional experience
Work History
Marketing Assistant
M&F Bank
Durham, NC.
06.2023 - Current
- Develop social media content and campaigns to engage target audience.
- Target key sponsorship opportunities to enhance brand visibility.
- Evaluate competitor approaches in both marketing and digital realms.
- Develop various ads for both digital and print formats, targeting internal as well as external audiences.
- Implement strategic in-app advertisements aimed at boosting customer loyalty.
- Design promotional content to support rebrand strategy.
23rd Mister North Carolina Central University
North Carolina Central University, Carolina Central University
Durham, NC
05.2022 - 05.2023
- Facilitated engagement with an extensive community comprising 50,000 alumni.
- Created and presented slideshows advocating organizational initiatives.
- Articulated institution's position to various audiences.
- Formed cooperative relationships with community, consumer, and public interest groups.
- Forged collaborations between the university and external organizations.
- Coordinated with admission team to schedule admission and recruitment programs.
Communications Intern
Blue Cross and Blue Shield of NC
Durham, NC
06.2022 - 08.2022
- Enhanced employer branding visuals through multiple designs.
- Created communication strategies and plans for the division.
- Organized community engagement event with Blue Cross NC and North Carolina Central University.
- Created original content for blog posts and website articles.
- Created internal communications for staff.
Residential Advisor
North Carolina Central University
Durham, NC
08.2020 - 05.2022
- Responded promptly to crises, maintaining calm.
- Fostered enduring relationships with individuals across different age groups and cultures.
- Coordinated hall gatherings to foster social interaction among students.
- Designed promotional materials for bulletin board displays.
- Highlighted individual student strengths to boost extracurricular involvement.
Communications Intern
Duke University Environmental Law and Policy Clinic
Durham, NC
06.2021 - 08.2021
- Updated and posted content on company's website.
- Crafted updated PR strategy for boosted media channel visibility by 20%.
- Supported social media accounts by writing and posting content.
- Kept track of industry news to identify media outreach opportunities.
- Developed innovative methods to enhance customer awareness of company services.
Education
Bachelor of Arts - Mass Communication, Public Relations
North Carolina Central University
Durham05.2023
Skills
- Holistic Marketing Approach
- Campaign Coordination
- Experienced with Microsoft Office Applications
- Event Coordination
- Alumni Networking
- Interpersonal Engagement Skills
- Partnership Development
- Brand Strategy
- In-App User Engagement
- Social Media Strategy Development
- Public Speaking and Written Communication
Organizations
- Member of Alpha Phi Alpha Fraternity Incorporated, 2023
- Member of Lamda Pi Eta National Communications Honor Society, 2022
- NABJ, PRSSA Member, 2021
Timeline
Marketing Assistant
M&F Bank
06.2023 - Current
Communications Intern
Blue Cross and Blue Shield of NC
06.2022 - 08.2022
23rd Mister North Carolina Central University
North Carolina Central University, Carolina Central University
05.2022 - 05.2023
Communications Intern
Duke University Environmental Law and Policy Clinic
06.2021 - 08.2021
Residential Advisor
North Carolina Central University
08.2020 - 05.2022
Bachelor of Arts - Mass Communication, Public Relations
North Carolina Central University
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