Hogan Scoggins
Atlanta
Summary
Experienced digital marketing professional with a Bachelor's Degree in Advertising from the University of Georgia. Proven success in campaign and client management at a reputable agency. Passionate about delivering impactful results for my clients.
Overview
4
4
years of professional experience
Work History
Biddable Media Specialist
Croud
02.2025 - Current
- Manage, optimize and report campaigns across PPC, Paid Social and programmatic channels.
- Collaborate with account strategy, creative strategy and ACRM teams to ensure client goals are met in a timely manner.
- Drive organic growth by identifying client needs and highlighting additional agency services.
- Orchestrated the development of RFP responses and pitch decks, ensuring alignment between prospect goals and company capabilities.
Digital Platforms Specialist
Fitzco
08.2023 - 02.2025
- Planned, optimized, and reported on full funnel multi-channel campaigns with $700k+ budgets resulting in 2.93x ROI.
- Manage upwards of 50 campaigns with monthly budgets totaling $400k.
- Utilize research data bases to conduct audience and media research for media plans and new business pitches.
- Log and manage client billing monthly.
Digital Platforms Associate
Fitzco
04.2022 - 08.2023
- Execute Search Engine Marketing, Paid Social Media, and Programmatic Marketing Tactics.
- Directly monitor and optimize campaigns with attention to budget, website analytics, and KPIs.
- Directly handle client communications pertaining to paid search, as well as reporting.
- Ad Age Small Agency of the Year
Education
Bachelor's Degree - Bachelor of Art in Advertising
University of Georgia
Certificate - Institute of Advanced Advertising Studies Program
4As
Skills
- SQL
- Web Analytics
- Digital Marketing Strategy
- Google Analytics
- Search Engine Marketing
- Paid Social Advertising
- Programmatic Media Buying
- Marketing Analytics
Timeline
Biddable Media Specialist
Croud
02.2025 - Current
Digital Platforms Specialist
Fitzco
08.2023 - 02.2025
Digital Platforms Associate
Fitzco
04.2022 - 08.2023
Certificate - Institute of Advanced Advertising Studies Program
4As
Bachelor's Degree - Bachelor of Art in Advertising
University of Georgia