HOLLY BENKE
Disney Company
WINTERPARK,FL
29
years of professional experience
Public relations professional with solid track record in crafting compelling narratives and securing positive media coverage. Known for fostering collaborative team environments and driving impactful results. Skilled in media outreach and strategic communication, adaptable to shifting priorities.
Work History
Public Relations Manager
20 Years 6 Months- Strategic communications leader with 20+ years of experience driving public relations campaigns for one of the world’s most recognized brands. Proven success leading integrated communications, cultivating media relationships, managing high-profile events, and collaborating across complex organizations to deliver business results.
- Developed and executed strategic communications campaigns that effectively supported major business initiatives, launches, and brand priorities.
- Cultivated strong relationships with national, regional, and trade media, securing significant earned coverage across broadcast, print, and digital platforms.
- Lead high-profile media events, press previews, influencer experiences and executive interviews from planning through execution.
- Partner across marketing, operations, entertainment, legal, public affairs and executive leadership to align communications and maximize storytelling opportunities.
- Produced executive messaging, press materials, media pitches, and strategic communication plans that effectively engaged internal and external audiences.
- Manage complex, fast-moving projects while balancing multiple priorities, stakeholders and deadlines in a highly matrixed organization.
- Present communications strategies and campaign results to senior leadership while serving as a trusted communications advisor.
Publicist
6 Years- Cultivated professional relationships with local and national journalists.
- Cultivated relationships with local and national journalists to enhance media coverage.
- Tracked media values and generated event recaps and reports to inform future strategies.
- Developed core message points for effective communication strategies.
- Created key message points.
- Managed outside contractors and consultants.
AP & Producer
2 Years- Collaborated with broadcast team to conduct morning briefings and develop daily newscasts.
- Developed and maintained news resources through digital feeds, AP News Wire, Internet, and assignment desk managers.
- Wrote and associate produced daily newscasts for local ABC affiliate, ensuring timely and relevant content.
Education
Bachelor of Science - Communications
Skills
Media relations
Media pitching
Executive communications
Brand storytelling
Project management
Budget management
Vendor management
Muck Rack
Meltwater
Microsoft Office Suite
Interests
Committed to an active lifestyle and continually learning about nutrition
fitness and longevity to support long-term wellness.
Timeline
Public Relations Manager
Disney Company
01.2006 - CurrentRead More
Publicist
Disney Company
01.2000 - 01.2006Read More
AP & Producer
WFTV ABC News
01.1998 - 01.2000Read More
University of Central Florida
Bachelor of Science from Communications
Read More