Summary
Overview
Work History
Education
Skills
Timeline
Generic

Holly Hoechstenbach

O'Fallon

Summary

Experienced editor, writer, and content strategist with a strong background in nonfiction publishing, journalism, and book editing. Adept at refining manuscripts, conducting in-depth research, and shaping compelling narratives that educate and inspire. Skilled in developmental editing, copy editing, and project management, ensuring high-quality content from concept to publication.

Overview

12
12
years of professional experience

Work History

Senior Content Creator | Editor

Self Employed
05.2019 - Current


  • Developed and edited long-form content, articles, and editorial pieces for various platforms.
  • Assisted clients in structuring and refining their written materials to enhance clarity and impact.
  • Provided developmental editing, copy editing, and proofreading services for nonfiction content.
  • Conducted audience analysis to tailor content for maximum engagement and effectiveness.

Radio & Podcast Host | Senior Content Developer

NewsTalk STL & Breakthrough Media TV
03.2022 - 09.2023
  • Conducted and prepared high-profile interviews, developing compelling questions and discussion topics.
  • Researched and analyzed nonfiction topics such as leadership, advocacy, and current events.
  • Scripted and edited radio & podcast episodes, ensuring a cohesive and engaging final product.
  • Utilized social media to promote episodes, driving audience growth and engagement. Some podcast episodes garnered up to 8,000 listeners each.
  • Negotiated and integrated brand-compatible advertising deals and commercials into radio show and podcast episodes, enhancing the show's growth and sustainability.

Copywriter | On-Camera Talent

Cobalt Communications
07.2017 - 01.2019
  • Developed persuasive and educational copy tailored for live-action commercial productions.
  • Ensured alignment between written content, visual storytelling, and brand messaging.
  • Edited and optimized web copy with a focus on readability, engagement, and SEO.

Ghostwriter & Editor

Whitman Publishing
11.2013 - 09.2014
  • Edited and ghostwrote nonfiction books, transforming complex research into accessible, engaging content.
  • Collaborated with authors, subject matter experts, and designers to develop books for mainstream audiences.
  • Conducted in-depth research, interviews, and fact-checking to ensure accuracy and credibility.
  • Worked on titles sold in major retailers like Barnes & Noble and Amazon.

Multimedia Reporter & Print Journalist

Gannett
10.2012 - 11.2013
  • Wrote and edited daily news articles, feature stories, and editorials for print and digital publication.
  • Conducted investigative reporting, fact-checking, and in-depth research for long-form journalism.
  • Integrated multimedia elements, including photography and video, to enhance storytelling.
  • Maintained journalistic integrity and ensured accuracy in all published materials.

Education

Master of Arts - MA Communications/Marketing

Lindenwood University
St. Charles, MO
05-2016

Bachelor of Arts - Journalism | Spanish Minor

Lindenwood University
St. Charles, MO
05-2012

Skills

  • Developmental Editing
  • Copy Editing & Proofreading
  • Manuscript Structuring
  • Fact-Checking & Research
  • Content Strategy for Publishing
  • SEO Writing & Optimization
  • Project Management
  • Audience Engagement

Timeline

Radio & Podcast Host | Senior Content Developer

NewsTalk STL & Breakthrough Media TV
03.2022 - 09.2023

Senior Content Creator | Editor

Self Employed
05.2019 - Current

Copywriter | On-Camera Talent

Cobalt Communications
07.2017 - 01.2019

Ghostwriter & Editor

Whitman Publishing
11.2013 - 09.2014

Multimedia Reporter & Print Journalist

Gannett
10.2012 - 11.2013

Master of Arts - MA Communications/Marketing

Lindenwood University

Bachelor of Arts - Journalism | Spanish Minor

Lindenwood University
Holly Hoechstenbach