Holly Mitchell

Will acquire the knowledge and practical application of the following:

• Explain pulmonary function and respiratory fit testing procedures to the patient.
• Explain and demonstrate to patients the nature of testing to be administered.
• Positioning and observing patient during testing.
• Administer pulmonary function testing, adhering to NIOSH/OSHA guidelines.
• Operate, monitor, and obtain data from pulmonary equipment.
• Observe and record readings and convey findings of tests and analyses to physician for interpretation.
• Calibrate, operate, record, and obtain data from pulmonary function and respirator fit equipment.
• Perform qualitative and quantitative respirator fit tests ensuring seal, compatibility and stability.
• Maintain knowledge of current NIOSH and OSHA rules/regulations/standards regarding pulmonary function and respirator fit testing.
• Perform oxygen therapies in an acute care setting.
• Perform endotracheal intubations/extubations as indicated in a safe manner.
• Maintain clinical competency for mechanical ventilation in adult critical care units.
• Able to perform arterial blood gas draws in a safe and effective manner from radial, brachial and femoral arteries.

Conduct comprehensive assessments of clients' current nutritional habits, fitness levels, and lifestyle choices. Develop personalized wellness plans, integrating dietary recommendations, fitness routines, and lifestyle adjustments. Continuously track client progress, making necessary adjustments to optimize results. Inspire and empower clients to maintain a positive mindset, motivating them to stay committed to their health journey.

Key Contributions:

• Successfully created and launched "Fit Foods Coach: Diet Helper" app, available in popular app stores, to provide users with a powerful platform for precise calorie counting, macro management, nutritional insights, and seamless food tracking, facilitating improved health and dietary choices.
• Managed monthly roster of 90+ clients, and delivered personalized coaching and mentoring.
• Consistently held over 90% retention rate with clients, resulting 8 month waiting list for my coaching services.
• Devised and implemented marketing strategies, referral programs and online private groups, propelling new business growth and online referrals through social media and targeted advertisements.
• Realized a remarkable 35% monthly organic website traffic increase by employing inbound marketing techniques like blogging, article writing, newsletters, and creating social media hubs.
• Forged strategic partnerships with Chiropractors, Physicians, and Health and Fitness organizations, resulting in a consistent influx of referrals and new business.

Led a team of Clinical and Physician Liaisons to meet admission targets, then conducted an analysis of admission trends as well as competitor census standings in order to make informed strategic decisions. Introduced innovative marketing campaigns aimed at driving revenue growth. Oversaw budget allocation and resource management for marketing initiatives. Conducted thorough market research to anticipate industry trends and identify new opportunities.

Key Contributions:

• Achieved a 24% increase in average census across 8 facilities by successfully progressing, introducing, and launching clinical programs with major hospitals and physicians.
• Executed short and long-term sales strategies for team of 150+ personnel.
• Facilitated over 80 new physicians and average of 300 monthly referrals by implementing Physician Liaison role.
• Fostered stable relationships, census growth, and LOS optimization by streamlining referral/patient transition process.
• Successfully employed strategic marketing plans for Long Term and Sub-Acute healthcare facilities in Central region.
• Offered evaluations of sales metrics for approximately 50+ team members and led hiring, training and termination of facility-based clinical liaisons, admissions, sales, and marketing staff.