HOLLY RIOS
Austin,TX
Summary
Strategic Marketing Leader with expertise in developing and executing marketing strategies that drive revenue growth. Skilled in managing branding initiatives, digital marketing campaigns, and content marketing across B2B and B2C sectors. Collaborates with cross-functional teams to achieve business objectives while delivering innovative solutions in dynamic environments.
Overview
16
16
years of professional experience
Work History
Marketing Manager
Collegewise
Austin, USA
10.2024 - Current
- Direct all company marketing initiatives, overseeing strategy across digital, paid media, and in-person channels
- Own and optimize the full marketing budget, including a $1M+ annual paid media spend, ensuring efficient allocation and performance tracking
- Manage, mentor, and develop a marketing team of six direct reports, driving accountability and professional growth
- Lead integrated marketing strategies that drove 19.8% revenue growth in the first year of employment
- Increased digital marketing lead generation by 31.5% within a year through data-driven optimization
- Established a new organic social media strategy for ongoing brand growth that resulted in a 30.9% increase in followers
- introduced in-person seminar initiative and created a new revenue stream
- Serve as the primary liaison between marketing and cross-functional teams, ensuring alignment, collaboration, and effective communication company-wide
Marketing Director and Marketing Strategist
Excelevant
Austin, USA
01.2015 - 10.2024
- Envisioned all branding and developed go-to-market strategy for bootstrapped startup consulting firm; company achieved multimillion dollar revenue by year two
- Developed digital marketing strategy including email campaigns, social media, and website content/landing pages that resulted 17% revenue growth within 4 months
- Executed a comprehensive corporate rebranding initiative to consolidate brands post-merger, enhancing market presence
- Managed portfolio of IT consulting offerings and honed value proposition for each vertical market, resulting in the win of 25+ multi-year IT projects across numerous industries
- Optimized sales enablement strategies based on company targets and client insights.
- Implemented new CRM system that increased marketing efficiency by 25%
Marketing Director
Kinesis Survey Technologies
Austin, USA
01.2010 - 10.2013
- Designed new SaaS product marketing programs, resulting in 33% revenue growth during first full year of employment
- Directed the team that executed all digital marketing initiatives, and increased digital lead conversion rate by 17%
- Created and managed marketing budget, ensuring maximized ROI
- Authored numerous content marketing pieces including editorial features, press releases, white papers, blogs, and case studies
- Managed trade show calendar and budget, and represented company at national events
- Collaborated with international sales team to support key customer prospects throughout North America and Europe
Education
B.S. - Communications, Marketing concentration
Ohio University
Athens, OHSkills
- Marketing Strategy
- Digital Marketing
- Content Development
- SEO/SEM
- Team Leadership
- Sales Enablement
- Relationship Management
- Strategic Communications
- KPI Measurement
- Competitive Analysis
- Brand Evolution
- Budget Management
- Technical Writing
- CRM & CMS Platforms
- AI Platforms
- Marketing Analytics
- Market Research
- Data-driven Decision Making
Personal Information
Title: Marketing Director
Timeline
Marketing Manager
Collegewise
10.2024 - Current
Marketing Director and Marketing Strategist
Excelevant
01.2015 - 10.2024
Marketing Director
Kinesis Survey Technologies
01.2010 - 10.2013
B.S. - Communications, Marketing concentration
Ohio University