Holly Roche
Bloomingburg,NY
Summary
Knowledgeable and dedicated Wine Sales Representative with extensive experience in the wine/ liquor industry. Adept at responding to customer inquires and issues in a professional and accurate manner. Innovative in creating and implementing strategies for acquiring and retaining customers. Impressive record of increased sales and customer loyalty.
Overview
22
22
years of professional experience
Work History
Owner/Operator Wine & Liquor Retail Shop
The Vineyards Wine & Spirits Shop
04.2001 - 09.2023
- Managed day-to-day business operations.
- Increased sales 5% yearly for 18 years.
- Consulted with customers to assess needs and propose optimal solutions.
- Evaluated suppliers to maintain cost controls and improve operations.
- Monitored market conditions to set accurate product pricing and take advantage of emerging trends.
- Organized and attended trade shows and special events to showcase products, network with other businesses and attract new customers.
- Used knowledge of market trends to create value-added solutions resulting in significant increase in revenues.
- Developed and implemented marketing strategies to generate new customers and increase sales and profit margins.
- Cultivated and strengthened lasting client relationships using issue resolution and dynamic communication skills.
Executive Board Member
New York State Liquor Store Association
09.2010 - 09.2023
- Collaborated with other board members to develop and execute programs and initiatives to advance organizational mission.
- Provided guidance and leadership on strategic planning initiatives and organizational development.
- Served as advocate and ambassador for organization by fully engaging, identifying, and securing resources and partnerships to advance mission.
- Membership Committee Chairman, increased membership by 20%.
- Legislative Committee
Education
Master of Arts - Creative Arts
New York University
New York, NYBachelor of Arts - Dance
American University
Washington DCSkills
- Strong organizational and planning skills
- Strong Communication and Interpersonal Skills
- Positive Customer Engagement
- Engaging with Diverse Customers
- Good computer skills
- Customer Accounts Management
- Consultative Sales Approach
- Passionate and knowledgeable about wine and liquor
Timeline
Executive Board Member
New York State Liquor Store Association
09.2010 - 09.2023
Owner/Operator Wine & Liquor Retail Shop
The Vineyards Wine & Spirits Shop
04.2001 - 09.2023
Master of Arts - Creative Arts
New York University
Bachelor of Arts - Dance
American University
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