Holly Zeller
New Boston,NH
Summary
Reliable Manager demonstrating high level of ownership and initiative. Possessing exceptional work ethic and desire to go above and beyond to exceed company expectations. Offering knack for building productive working relationships. Successful in fast-paced, deadline-driven environments to manage goals and team development. History of exceeding sales targets, building brands and increasing market share.
Overview
25
25
years of professional experience
Work History
North East & Control States Manager
Vision Wine & Spirits
2017.10 - 2021.01
- Responsible for all aspects of sales in MA RI NH ME VT PA
- Oversight and support responsibilities for all Control Markets
- Manage Distributor and Broker Relationships
- Develop existing and launch new brands in key and emerging markets
- Plan and implement pricing strategy, programming, listing and distribution
- Manage billing, budgets, inventory and ordering
- Present and finalize programs with liquor commissions, agents and chains
- Market work independently and with partners sales teams
- Plan and execute supplier market visits and events.
VP Sales Control States
Vertical Spirits
2015.01 - 2017.09
- Responsible for launching Nautical Gin in Control Markets
- Develop Broker relationships for each market, negotiate Broker Commissions and product FOB
Brand Manager
Horizon Beverage
2011.10 - 2015.01
- Work with Suppliers (wine and spirits portfolios) to plan and implement pricing, programming, Managing brand listing and distribution in NH ME VT
- Called on NHLC/BABLO/VDLC -present new items, discover and discuss market opportunities
- Monitor inventory and execute orders to maintain proper inventory levels.
Regional Sales Director
Proximo Spirits
2007.03 - 2011.10
- Responsible for Proximo Spirits Portfolio in totaling over 177,000 cases/year
- Responsibilities similar to VP Sales Control States – limited to PA/NH/ME/VT.
Regional Sales Manager
White Rock Distilleries
2006.01 - 2007.03
- Responsibilities similar to Regional Sales Director excluding Pennsylvania.
Vice President/Sales Director
Horizon Beverage
1999.01 - 2006.01
- Worked with Suppliers to plan and implement pricing, programming, brand listing and development in NH ME VT markets
- Chain calls at Hannaford, Shaw’s and Market Basket
- Managed distributor network, consisting of seven houses in two states.
Assistant Sales Director
Empire Division Horizon Beverage
1996.02 - 1997.12
- Chain calls Hannaford, Shaw’s, Market Basket, Rite Aid, Cumberland Farms etc
- Assisted Supplier on Distributor calls Jack Daniels Country Cocktails
- NH Sales Route included Liquor Stores, On and Off Premise accounts.
Education
Interior Design -
MCC
B.A. Program in Communications -
University of New Hampshire
Skills
- Analyzing Market Trends
- Product Education
- High Impact Sales Presentations
- Goal Management
- Proficient Computer Skills (NABA Diver)
- Data Driven Selling
- Relationship Building
- Verbal & Written Communication
- Strategic Planning
Timeline
North East & Control States Manager
Vision Wine & Spirits
2017.10 - 2021.01
VP Sales Control States
Vertical Spirits
2015.01 - 2017.09
Brand Manager
Horizon Beverage
2011.10 - 2015.01
Regional Sales Director
Proximo Spirits
2007.03 - 2011.10
Regional Sales Manager
White Rock Distilleries
2006.01 - 2007.03
Vice President/Sales Director
Horizon Beverage
1999.01 - 2006.01
Assistant Sales Director
Empire Division Horizon Beverage
1996.02 - 1997.12
Interior Design -
MCC
B.A. Program in Communications -
University of New Hampshire
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