Holly J. Lohrstorfer
Bloomington,IL
Summary
Marketing and communications professional with experience supporting brand development, audience engagement, and multi-channel communication initiatives for large organizations. Known for combining creativity, organization, and strong interpersonal communication to develop thoughtful marketing solutions and meaningful audience connections. Excited to bring both past experience and a fresh perspective back into a collaborative marketing environment
Overview
18
18
years of professional experience
Work History
Marketing Manager
Four Seasons Health Club
Bloomington, IL
01.2016 - 10.2018
- Led integrated marketing and communications for a multi-location health club serving 20,000+ members and 200+ employees, managing a team of two marketing staff and one intern.
- Developed and executed annual marketing strategies for Four Seasons Health Club and The PIT Strength & Conditioning, aligning brand messaging.
- Oversaw corporate sponsorships representing the organization at expos, community events, and promotional initiatives.
- Planned and implemented email marketing, surveys, social media strategies and member engagement campaigns (including mobile app challenges) that increased participation and follower growth with push notifications.
- Supported the rebranding and content strategy for two websites, maintaining and updated content to ensure clarity, consistency, and brand alignment.
- Created and edited multimedia content, including member testimonials, promotional videos, and the organization’s first historical brand video.
- Wrote and edited copy for websites, scripts, print advertisements, blogs, and internal communications.
- Managed advertising across radio, digital billboards, and print, balancing creative impact with budget oversight.
- Conducted competitive research and performance analysis to inform marketing decisions and improve campaign effectiveness.
- Met quarterly marketing goals while managing departmental budgets, timelines, and cross-departmental priorities.
- Trained, coached, and mentored marketing staff and interns, fostering organization, accountability, and collaboration within the team.
Marketing Coordinator
Heritage Enterprises, Inc.
Bloomington, IL
12.2014 - 01.2016
- Utilized graphic design skills to create a cohesive message, to then execute campaigns by combining marketing strategies, which generated sales.
- Coordinated and executed: social media efforts, print advertising, video testimonials, event planning, promotional ordering, corporate branding and designed and edited monthly newsletters for Heritage Enterprises' 50 plus facilities.
- As Social Media Monitor I oversaw nine Facebook pages and assisted with Human Resources' LinkedIn page.
- Directed and coached 47 Facebook Facilitators with daily Facebook tasks.
- Assisted VP of Marketing and Communications in radio and tv advertisement, SEO efforts, web design and virtual tours.
- Prioritized projects while meeting deadlines
Marketing Assistant, Social Media & Jr. Designer
Heritage Enterprises, Inc.
Bloomington, IL
02.2012 - 12.2014
- Assisted with graphic and web design projects
- Prioritized projects while meeting deadlines
- Social Media Monitor of two Facebook pages
- Completed invoices and administrative tasks
- Ordered and couriered out promotional items
Volunteer: Resource Development Marketing Lead
The Boys & Girls Club of Bloomington-Normal
Bloomington, IL
01.2019 - 10.2020
- Contributed to resource development strategy by supporting initiatives focused on funding, visibility, and long-term organizational growth.
- Collaborated on marketing strategies for events and campaigns, aligning messaging and visuals with organizational goals.
- Developed engaging social media content to support outreach, awareness, and community engagement objectives.
- Monitored and analyzed social media performance, providing strategic recommendations to strengthen the organization’s long-term digital presence.
- Advised on building and maintaining a cohesive online presence across platforms.
- Designed visual assets to communicate the organization’s brand essence across advertisements, brochures, and digital media
Graphic Design Intern
University Marketing and Communications
Normal, Illinois
08.2008 - 12.2008
- Designed brochures, flyers, invitations and posters.
- Collaborated in fast-paced environment, supporting Senior Designer with project execution.
- Coordinated with clients and printing services to ensure design specifications were met.
Customer Service Representative and Human Sigma Champion
PNC Bank
Bloomington, IL
08.2010 - 03.2012
- Maintained a 4.92 YTD CIQ on a 5 point scale (CIQ is a customer experience survey based on how pleased customers were with their service.)
- Motivated and coached the staff to increase CIQ scores.
- Utilized PNC language for quality customer service.
- Assessed customer needs to provide appropriate referrals.
- Processed customer transactions quickly and accurately.
- Managed the ATM operations and secured vault access.
Substitute Teacher
Unit 5 School District
Bloomington, Illinois
10.2025 - Current
- Adapted quickly to diverse classroom environments while maintaining organization, communication, and leadership responsibilities.
- Demonstrated flexibility, professionalism, and the ability to manage changing priorities in fast-paced environments.
- Managed classroom behavior to maintain a positive learning environment.
- Collaborated with regular teachers to implement their curriculum.
- Monitored student performance and reported back to teachers
- Remained up-to-date with emergency procedures to keep students and staff safe in emergency events.
Education
B.S. - Graphic Design
Illinois State University
Normal, Illinois12-2008
Skills
- Strategic Marketing
- Digital Marketing
- Brand Development
- Graphic Design
- Social Media Strategy
- Content Creation
- Campaign Management
- Advertising
- Project Management
- Customer Engagement
- Cross-Functional Collaboration
- Website Design & Content Management
- Community Outreach
- Team Leadership
- Netpulse
- Adobe Creative Suite
- Canva
- Microsoft Office
- Google Analytics
- Facebook Business Suite
- Snapchat
- WordPress
- Mailchimp
- SurveyMonkey
- Hootesuite
Accomplishments
- Mike Cavanaugh Spirit Award Nominee, 05/01/18, Four Seasons Health Club hosts an annual 'State of the Seasons' all staff meeting. All 200+ staff members were asked to vote. In order to be nominated, the staff member should be someone who creates connections inside and outside of the club, makes a positive impact on others, is a happy and spirited individual and lives out the Four Seasons Core Values. Nominees were recognized at this time, along with the winner.
- Ragan's Health Care PR & Marketing Awards, Winter 2015, Top three-Best Publications | Heritage Enterprises' Healtherapy: 2nd Edition.
- Illinois State University Student Judged Show, Spring 2008, Best in Design Award.
Timeline
Substitute Teacher
Unit 5 School District
10.2025 - Current
Volunteer: Resource Development Marketing Lead
The Boys & Girls Club of Bloomington-Normal
01.2019 - 10.2020
Marketing Manager
Four Seasons Health Club
01.2016 - 10.2018
Marketing Coordinator
Heritage Enterprises, Inc.
12.2014 - 01.2016
Marketing Assistant, Social Media & Jr. Designer
Heritage Enterprises, Inc.
02.2012 - 12.2014
Customer Service Representative and Human Sigma Champion
PNC Bank
08.2010 - 03.2012
Graphic Design Intern
University Marketing and Communications
08.2008 - 12.2008
B.S. - Graphic Design
Illinois State University