Hope Bidinger
San Marcos,TX
Summary
Organized candidate with 7 years of e-commerce and sales experience. Managed client’s accounts and websites, provided merchandising support for email campaigns, and designed marketing assets for social media. Diverse skill set for e-commerce, brand creation, sales, and product development. Currently seeking a position offering creative and professional growth opportunities within the fitness retail industry.
Overview
7
7
years of professional experience
1
1
Certification
Work History
Yoga Teacher & Group Fitness Instructor
Contractor
05.2017 - Current
- Certified to teach Power Yoga and Group Fitness classes
- Hot Yoga Studio Instructor at Crunch Fitness San Marcos, TX
- Teaches 1 hour group classes with an emphasis on personalized cues for a broad spectrum of fitness levels and abilities
- Specialization in cross-training to strengthen the client's yoga practice and fitness routine
- Provides in-person instruction as well as professionally filmed and edited videos on streaming platforms
Fitness Sales Lead
Fitness Studios & Member Force
08.2022 - 05.2024
- Attended weekly sales calls with fitness studio managers to review sales, lead conversions, and monthly marketing efforts
- Performed sales initiatives via phone, email, and text with 100+ point of contact for 5 accounts across 3 different time zones
- Managed Studio Lead Tracker to track the lead journey from prospect to converted member or package holder with a 60% conversion rate
- Provided exceptional customer service in timely, less than 24 hour response via text, email, and phone
E-commerce Site Merchandiser
Spiraledge
10.2020 - 05.2022
- Managed 7 employees on the Buying Team and created company SOPs for new merchandising hires
- Coordinated merchandising objectives to support email marketing campaigns for brands i.e
- Speedo, Nike, JOLYN, NUX, Free People, Onzie, Alo Yoga, Everyday Yoga
- Quality controlled and maintained online website with over 30,000 products on Shopify
- Collaborated with creative director, email marketing, and copywriting team in completing all phases of company projects from planning to on-time completion of quality deliverables.
E-Commerce Site Merchandiser
SHOEBACCA
02.2018 - 09.2019
- Coordinated communication with dropship merchandising team and 30+ vendors for purchase order creation through Excel spreadsheets, and EDI feed maintenance
- Managed Amazon Seller Central product listings by working directly with vendors and Amazon team to ensure PDP is accurate in data
- Focused on speed-to-market with new product assortments within a 2 week time frame
- Analyzed top 10 selling SKUs within each brand through Tableau sell-through reports.
Education
Bachelor of Science - BS - Merchandising
University of North Texas
01.2017
Skills
- Adobe Creative Suite
- Ecommerce Sales
- Fitness Instructing and Management
- Project Management: JIRA, Basecamp, Asana
- Marketing Promotions
- Photography/ Videography
- Sales Communications
- Visual Merchandising
- POS and CRM Systems Knowledge: Mindbody, fitDEGREE, Wellness Living, Unionfit, ClubReady, Shopify
- Third Party Platforms: Amazon Seller Central and Ebay
- Blogger Platforms: WordPress, Blogger, and Squarespace
Accomplishments
- Maintained a fashion blog for over five years featuring fashion photography, personal style, and look-book videos
- Blog site was honored with an article in Teen Vogue magazine increasing site exposure to over 500,000 viewers, Included in Urban Outfitters #UOONYOU Instagram stylist program
- Photography featured in Austere Magazine Issue 20 and placed 3rd out of 100 photographers
Certification
- GFI 2022
- PES 2022
- 300 RYT 2021
- 200 RYT 2017
- Red Cross First Aid/CPR/AED
Timeline
Fitness Sales Lead
Fitness Studios & Member Force
08.2022 - 05.2024
E-commerce Site Merchandiser
Spiraledge
10.2020 - 05.2022
E-Commerce Site Merchandiser
SHOEBACCA
02.2018 - 09.2019
Yoga Teacher & Group Fitness Instructor
Contractor
05.2017 - Current
Bachelor of Science - BS - Merchandising
University of North Texas