Hope Budman
San Pedro,CA
Summary
Growth-focused marketing leader with nine years of experience building and scaling CRM, lifecycle, and integrated marketing programs within consumer, food, and experiential businesses. Proven ability to drive measurable performance, including increasing first-time customer sessions by 37%, improving repeat usage by over 65%, and growing subscriber bases by 179% through strategic segmentation, automation, and testing. Experienced in leading go-to-market campaigns, brand activations, and cross-functional initiatives in lean, high-growth environments. Combines data-driven decision-making with strong commercial instincts to build scalable systems that increase lifetime value, reduce churn, and strengthen long-term customer loyalty.
Overview
8
8
years of professional experience
Work History
Marketing Manager
Rove
Redondo Beach, CA
05.2023 - Current
- Developed and customized our CRM and customer rewards program from the ground up, developing LTV-informed incentives and tailored lifecycle workflows to support long-term retention growth.
- Increased first-time EV charger sessions by 37% and improved repeat usage by over 65% through targeted campaigns and customer communications aligned with retention strategy.
- Grew SMS and email subscriber base by 179% in the first year post-launch through onsite lead capture, community events, and targeted digital campaigns.
- Collaborated cross-functionally with operations to align marketing strategy with daily performance targets and retention goals.
- Led Grand Opening and onsite community events, driving qualified center traffic, with approximately 60% of attendees first-time customers.
- Designed and implemented branding and compliance sign systems for new locations, reducing costs by 43% through value-engineering and establishing a scalable framework for future centers.
- Developed and launched sponsorship program, generating $4,000+ in partner revenue and $8,500+ in earned promotional value.
Marketing Manager & Retail Store Manager
The Caviar Company
San Francisco, CA
10.2020 - 01.2023
- Owned marketing strategy and retail operations for a luxury food brand, leading cross-functional teams to drive revenue growth and enhance customer experience.
- Launched affiliate and influencer marketing program, driving 20% sales growth and expanding reach within hospitality and premium food markets.
- Directed integrated digital campaigns, including 2022 Black Friday/Cyber Monday initiative, achieving 76% YoY revenue growth.
- Increased website performance by 175% through optimization and workflow redesign, improving conversion and customer acquisition.
- Built and implemented CRM lifecycle strategy, developing automated onboarding and retention workflows to increase repeat purchase behavior and customer engagement.
Marketing Coordinator
The Caviar Company
San Francisco, CA
01.2018 - 10.2020
- Increased year-end revenue by 89% through paid media, email campaigns, and influencer partnerships.
- Pivoted retail strategy during COVID-19 by launching virtual tastings, generating $76,000 in incremental revenue and maintaining customer engagement during store closures.
- Supported pop-up activations and experiential events, generating $52,000 in additional revenue and expanding brand visibility.
Social Media Coordinator
The Caviar Company
San Francisco, CA
10.2017 - 01.2018
- Grew Instagram audience by 66% and increased newsletter subscribers by 25% through content strategy and community engagement.
- Expanded membership program by 200% by supporting lifecycle email and retention initiatives.
Education
B.S. - Business Administration: International Business
San Francisco State University
01.2018
Skills
- Agency & Vendor Management
- Brand Strategy & Positioning
- Consumer Insights & Marketing Strategy
- CRM & Lifecycle Strategy
- Go-To-Market Planning
- Omnichannel Marketing
- Performance & Growth Marketing
- Retail & Experiential Marketing
Timeline
Marketing Manager
Rove
05.2023 - Current
Marketing Manager & Retail Store Manager
The Caviar Company
10.2020 - 01.2023
Marketing Coordinator
The Caviar Company
01.2018 - 10.2020
Social Media Coordinator
The Caviar Company
10.2017 - 01.2018
B.S. - Business Administration: International Business
San Francisco State University