Hope Warfel, RN

• Built nation-wide initiative to support lead generation and conversion by successfully guiding and nurturing high-value leads from initial intent and inquiry to scheduling non-acute appointments with provider, practice, or clinic
• Achieved a remarkable 3800% surge in lead conversion within a three-month timeframe, from the program's inception in August to October 2023
• Manage ongoing success and effectiveness of the lead generation program in the Tennessee market
• Service Line Lead responsible for overseeing creation of marketing copy, images, videos, emails, and other collateral
• Launch successful integrated digital marketing campaigns
• Develop and implement marketing strategies to use for provider promotions, new services, and to maintain and improve the company's reputation and positive image in markets served
• Lead Community Manager overseeing the creation of content (all service lines) for social media campaigns to increase brand engagement

• Keynote speaker for AmeriCorps Kentucky Annual Conference with over 300 attendees
• Speaker and Workshop Facilitator for community organizations and local businesses on various topics including:

- Mindset: Igniting your next steps with authenticity and purpose

- Community: Create a positive relationship with yourself and others

- Time Management: Achieve your daily objectives and your larger goals in life

- Declutter Your Mind: Create freedom to become fulfilled, driven, and inspired

- Communication: How to make a great first impression

• Implemented initiative to build new service line creating strategic relationships in the business community to offer healthcare solutions directly to employers and increase number of covered lives in the Ascension Saint Thomas system
• Collaborated with service line director on strategic development and implementation of service line branding and marketing plans

• Coordinated with clinicians to manage effective ongoing care plans for injured workers (Workers' Compensation).
• Lead Utilization Review Nurse- Researched evidence-based guidelines to determine medical necessity of treatment; trained new employees

• Coordinated care of low and high-risk laboring women and immediate stabilization of newborns following delivery. Experienced in labor and delivery, antepartum, postpartum, and nursery

• Managed team of 40+ volunteers
• Managed logistics of event planning and promotion
• Utilized writing and design skills to produce monthly newsletter

• Developed technical marketing collateral and presentations, public relations campaigns, articles, and newsletters