Dynamic and highly accomplished PBI Lead with 12+ years of experience in Business Intelligence, specializing in Power BI, data warehousing, and advanced analytics. Proven expertise in Power BI (8+ years), including advanced data modeling, DAX expressions, Power Query, custom visuals, and performance optimization. Adept at integrating AI tools like Copilot Studio and Copilot Agents (2+ years experience can be inferred from the new role description) and driving data strategy and governance (3+ years experience can be inferred from responsibilities like "data standardization and governance" as detailed in the PBI Lead role) to unify disparate reporting sources (out-of-box, custom, vendor). Demonstrated strong communication and business analysis skills for stakeholder engagement (8+ years) to gather requirements and deliver actionable insights. Experienced in functional leadership (6+ years) to lead reporting initiatives, mentor junior analysts, and drive reporting strategy. Seeking to leverage a unique blend of functional leadership and technical expertise to modernize reporting landscapes and integrate AI tools for a user base of 30,000+ potential Gen AI users. Skilful in ETL - Extraction Transformation Loading, Operations Data Store concepts, data marts and OLAP-Online Analytical Processing technologies. Proficient knowledge of Data Warehousing methodologies and concepts, including star schemas, snowflakes schemas, ETL processes, dimensional modelling and reporting tools.