Hugo Salinas
Oxnard,CA
Summary
Accomplished Assistant Store Manager with a proven track record of fostering a collaborative environment that drives performance excellence and delivers exceptional customer experiences, ultimately enhancing brand loyalty. Expertise in overseeing operations and aligning processes with evolving market conditions, resulting in increased efficiency and maximized profits. Motivational leader adept at cultivating strong relationships with customers, employees, and senior management, ensuring a cohesive team dynamic that supports organizational goals. Committed to continuous improvement and innovation in retail management practices.
Overview
12
12
years of professional experience
Work History
ASSISTANT STORE MANAGER
Tory Burch
Camarillo, CALIFORNIA
07.2022 - Current
- Support leadership of a $14M flagship location, consistently ranking as a Top 10 store company wide.
- Lead, coach, and develop a team of 25 associates, driving a high -performance, service focused culture.
- Drive sales performance by analyzing KPI's, identifying opportunities, and executing strategies to meet and exceed revenue goals.
- Partner with Store Manager to optimize staffing, scheduling, and payroll, improving operational efficiency and productivity.
- Oversee visual merchandising and floor set execution, ensuring brand standards are met and maximizing product sell-through.
- Recruit, hire, and onboard top talent, strengthening team capability and improving retention.
- Monitor customer experience metrics and implement action plans to elevate client satisfaction and loyalty.
- Manage inventory flow and stock levels, reducing shrink and preventing shortages through proactive planning.
- Utilize reporting tools to track sales trends, gross profit, and inventory performance, informing business decisions.
- Maintain store operations, including facilities and equipment, ensuring a safe and efficient environment.
ASSISTANT GENERAL MANAGER
Zadig & Voltaire
Camarillo, CA
05.2016 - 06.2022
- Led daily operations and business performance, driving sales growth and consistently achieving monthly and annual targets.
- Managed, coached, and developed team members, building a strong leadership pipeline and improving overall performance.
- Recruited, hired, and trained staff, aligning talent strategy with business needs and brand standards.
- Delivered ongoing performance feedback and conducted reviews, improving employee productivity and accountability.
- Analyzed sales reports and KPIs to identify opportunities and implement strategies that increased revenue and efficiency.
- Elevated customer experience by driving loyalty initiatives, including clienteling and email capture programs.
- Directed visual merchandising strategies across men's and women's apparel, optimizing product placement and sell through.
- Oversaw inventory management, shipment processing, markdown optimization, and replenishment to maintain operational excellence.
- Ensured compliance with company standards, backroom operations, and loss prevention procedures.
VISUAL MERCHANDISING MANAGER
Target
Camarillo, CA
09.2015 - 05.2016
- Led execution of visual merchandising strategies and planograms to drive sales and enhance the customer experience.
- Partnered with leadership to plan and execute seasonal and promotional floor sets.
- Trained and coached team members on merchandising standards, improving execution and consistency.
- Monitored inventory, shrink, and loss prevention processes, ensuring compliance and accuracy.
- Manage signage, displays, and in - store presentation to align with brand and promotional strategies.
- Collaborated cross - functionally to identify opportunities and improve store performance.
VISUAL MERCHANDISER
Diesel
Camarillo, CA
03.2014 - 09.2015
- Executed visual merchandising strategies to support new product launches and seasonal campaigns.
- Led floor set moves, window displays, and promotional setups to enhance brand presentation and drive sales.
- Partnered with store leadership to maintain high visual standards and optimize store layout.
- Trained staff on merchandising techniques and product knowledge to improve customer experience
Education
Associate of Science - Business Administration And Management
Ventura College
Ventura, CA04-2028
Skills
- Collaborative team guidance
- Experienced in Microsoft Word
- Skilled in cash reconciliation
- Adobe Photoshop
- Advanced Excel skills
- Management team building
- Budgeting and cost control
- Problem-solving
- Customer service and engagement
- Staff development
LANGUAGES
Fluent in Spanish
Timeline
ASSISTANT STORE MANAGER
Tory Burch
07.2022 - Current
ASSISTANT GENERAL MANAGER
Zadig & Voltaire
05.2016 - 06.2022
VISUAL MERCHANDISING MANAGER
Target
09.2015 - 05.2016
VISUAL MERCHANDISER
Diesel
03.2014 - 09.2015
Associate of Science - Business Administration And Management
Ventura College