Huong Tran
Ho Chi Minh City,Vietnam
Summary
3 years of experience in the E-commerce industry (Shopee, Lazada Vietnam and Amazon US.
Strong capacity in marketing and sales planning and managing sales projects from Zero to Hero.
Proven experience in creating content and visual concepts for E-stores and product listings.
Good understanding of online advertising and optimize sales effectiveness on E-commerce platforms.
Excellent communication and collaboration with cross-functional teams to achieve sales target and goals.
Adept at using sales and performance metrics to supervise performance and enhance outcomes.
Ability to handle tasks independently, take ownership, and adapt to the fast-paced work environment.
Overview
3
3
years of professional experience
Work History
E-COMMERCE EXECUTIVE
Yes4All Trading Services Company Limited
07.2022 - 10.2024
- Over-achieved 2023 GMV target (103% vs KPI) by building a new brand (dCee), co-managing products for other Yes4All brands and successfully reactivating SLOB products
- Boosted sales by 20% within two months by managing assigned SLOB products, conducting keyword research, and optimizing SEO to improve quality content, search rankings, and exceed customers’ search expectations
- Deployed tactics to increase sales efficiency (pricing, product content, visuals, etc.) on e-commerce websites
- Set up and optimized online stores and product listings, applying best practices to improve CR and traffic on site
- Planned and implemented marketing campaigns on Amazon platforms
- Tracked and measured the effectiveness of promotion and marketing campaign to drive sales performance
- Monitored and researched market and competitors’ activities to adjust sales strategies accordingly
- Collaborated with the Creative Team to develop product listings including ideation, briefs and market insight
- Coordinated with the Planning Team to forecast demand for each SKU to reserve inventory, especially during the peak seasons like Prime Day, Mega sales
KEY ACCOUNT MANAGEMENT (Shopee, Lazada) Executive
OnPoint E-Commerce Vietnam
09.2021 - 06.2022
- Clients: Unilever International, SHISEIDO Vietnam – NARS Cosmetics
- Proposed useful and feasible advice and strategies to ensure clients achieve KPIs, and uplift sales MOM and YOY
- Followed JBP and devised strategic monthly sales plans, pricing strategies, and promotional campaigns to drive GMV
- Managed the E-store operation of clients to ensure operational efficiency based on the operating index including inventory level, delivery time, and response rate
- Cooperated with internal team (Merchandise, Media, Customer Service, Finance) to have smooth project delivery and solve urgent problems
- Built lasting relationships with clients, organized meetings to understand customer goals, reviewed performance, and provided regular reports
- Forecasted and conducted demand planning for M+3, and M+6 to prepare stocks for DD and Mega sales
Education
Bachelor’s Degree - International Business
UNIVERSITY OF ECONOMICS AND LAW, Vietnam National University
Vietnam08.2022
Skills
- Sales Management
- Sales Planning
- Digital Marketing
- Conversion Optimization
- Data Analysis
- Market Research
- Account Management
- Product Management
- Promotional Management
- Communication
- Critical Thinking
- Teamwork Skill
References
References available upon request.
Timeline
E-COMMERCE EXECUTIVE
Yes4All Trading Services Company Limited
07.2022 - 10.2024
KEY ACCOUNT MANAGEMENT (Shopee, Lazada) Executive
OnPoint E-Commerce Vietnam
09.2021 - 06.2022
Bachelor’s Degree - International Business
UNIVERSITY OF ECONOMICS AND LAW, Vietnam National University
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