HUY TRAN
Lawrenceville,GA
Summary
Goal-oriented team member with distinguished experience in Retail & E-commerce industries and proven leadership abilities. Expert in analysis and enhance productivity and customer satisfaction while driving revenue and ROI. Committed to streamlining procedures while optimizing employee talent. Possessing a strong can-do mindset and a non-stop learning spirit, I am eager to join a dynamic team to together conquer challenging & meaningful goals.
Overview
10
10
years of professional experience
1
1
Certification
Work History
E-Commerce Manager
Aeon Vietnam
10.2020 - 04.2022
- Lead the E-com Dept including Merchandising, Digital Marketing, Operation & CS to manage all online channels including websites, apps, marketplaces (Tiki, Lazada, Shopee), and social commerce.
- Optimized e-commerce fulfillment strategy to minimize costs while maximizing profits and customer satisfaction.
- Incorporated e-commerce objectives in social media platform management.
- Customized e-commerce platforms by building new products, designing landing pages and integrating new vendors and apps to further enhance website UI and UX.
- Looked for and worked with leading vendors in fulfillment, platform development, digital marketing and other add-on services to optimize overall performance and ROI.
- Established and maintained balanced and accurate e-commerce budget to execute on initiatives with proper funding and enrich customer experience.
- Tracked consumer behavior, content management and weight of purchase to develop robust customer acquisition and retention programs.
Marketing Director
BAYA Vietnam
02.2020 - 10.2020
- Developed and implemented successful marketing strategies to increase brand visibility and sales performance.
- Devised marketing plans using digital strategies, print advertising, and word of mouth tactics.
- Deployed well-coordinated campaigns, events and public relations strategies to promote brand.
- Created and managed marketing budget, ensuring maximized ROI.
- Coordinated with creative team to generate dynamic marketing content and communication tools for promotional campaigns.
- Conducted market research to identify new opportunities and target markets.
Head of Sales & Marketing (Retail)
Sony Electronics
12.2011 - 01.2020
- Evaluated market data to develop and create business strategies and marketing plans.
- Suggested innovative ideas to increase sales and improve customer experience.
- Created and implemented effective marketing and sales strategies to increase customer engagement and revenue.
- Developed value-added campaigns and executed technical solutions to streamline and improve marketing efficiencies.
- Cultivated and maintained strategic alliances with key partners and vendors.
- Evaluated and monitored promotional activities to confirm adequate return on promotional funds.
- Utilized CRM software to track sales progression and communicate project needs.
- Managed production of leaflets, posters and newsletters.
- Established, initiated and optimized business development strategies based on company targets, product specifications, market data, and budget factors.
Education
MBA - Marketing
James Cook University
Singapore10.2011
BBA - Business
Hochiminh University of Foreign Language & IT
Hochiminh City06.2009
Skills
- Operations Management
- Customer Service
- Strategic Planning
- Time Management
- Team Building and Leadership
- Complex Problem Solving
- Customer Retention Strategies
- Budgeting and Allocation
- Customer Relationship Management (CRM)
- Project Management
Certification
- 7 Habits of Highly Effective People-Franklin Covey
- Proactive Leadership-Franklin Covey
- Service Leadership-Ron Kaufman
- Effective Cost Management-Celemi Apples Oranges
- Supply Chain Management-Celemi Apples Oranges
- Strategic Tools for Retail Success-Friedman Group
- Time Management & Problem Solving-Spectra
- Train the Trainer-Dale Carnegie
- IELTS 7.5 - British Council
Timeline
E-Commerce Manager
Aeon Vietnam
10.2020 - 04.2022
Marketing Director
BAYA Vietnam
02.2020 - 10.2020
Head of Sales & Marketing (Retail)
Sony Electronics
12.2011 - 01.2020
MBA - Marketing
James Cook University
BBA - Business
Hochiminh University of Foreign Language & IT
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