Hyder Gowher

Work History

Credit Karma

05.2020 - Current

Pioneered the email development function at Credit Karma, establishing foundational infrastructure and best practices for high-volume email campaigns.
Streamlined email campaign execution for marketing teams, handling the end-to-end build of complex campaigns with intricate logic, data segmentation, eligibility rules, and rigorous QA. This enabled marketers to save significant time on template creation and execution, allowing them to focus exclusively on high-level strategy and campaign performance.
Developed scalable, responsive email templates and custom layouts, ensuring brand consistency and facilitating 10M+ daily email deliveries.
Designed and maintained a comprehensive library of reusable, responsive email components, significantly improving scalability and efficiency for 5M+ daily email deliveries.
Spearheaded an AI-powered MVP solution to automate email template creation, reducing build time by 80% and enhancing team efficiency.
Established and streamlined the QA process using Litmus, ensuring rigorous testing and quality control for all email campaigns.

Credit Karma

07.2019 - 05.2020

Launched high-impact engagement campaigns, including a successful reminder series and the personalized Karma Monthly campaign, which significantly unlocked potential for deeper user engagement and drove measurable growth through enhanced personalization strategies.

Addison

11.2018 - 07.2019

Handlebars.js Migration Lead: Executed the initial migration of hundreds of email campaigns to a new Handlebars.js-based marketing platform, ensuring a seamless transition.
Ground-Up Template & Component Build: Developed custom, brand-aligned responsive layouts and reusable components from scratch, forming the initial library for rapid campaign creation.
Marketer Self-Service Resource: Enabled marketer self-service by creating a training micro-site for email component reuse, accelerating build processes.
Initial QA Framework Development: Built the initial robust QA pipeline and provided essential training, ensuring accurate and error-free email campaign launches.
Core Process Documentation: Authored detailed documentation for email development processes and tools, facilitating critical knowledge transfer and supporting long-term team efficiency.

Tailored Brands (Men's Wearhouse)

11.2014 - 11.2018

Led front-end web and email development projects for multiple brands, ensuring consistent delivery.
Coded static and responsive emails from PSD/Sketch files, improving click-through rates by 25%.
Built a responsive CSS framework for web assets, reducing lead time by 50%.
Developed and managed a Node.js build system using Sass and Gulp for efficient front-end development.

ThinkSmart LLC

02.2014 - 11.2014

Created comprehensive tests across web automation tools to ensure platform reliability and functionality.
Wrote detailed requirements for customer-specific projects to align solutions with client needs.
Implemented tailored solutions to meet diverse customer requirements effectively.