HyeRyung (Claire) Bae
Hoboken,NJ
Summary
Successful marketing leader with proven accomplishments in driving growth and increasing profits. Articulate and driven leader with high energy and engaging personality. Hardworking team builder motivational in maximizing personnel performance and surpassing business objectives.
Overview
9
9
years of professional experience
Work History
Director of Business Development
Crosswalk
New York, NY
07.2022 - Current
- Negotiated, prepared and signed contracts with clients.
- Identified and pursued valuable business opportunities to generate new company revenue and improve bottom line profit.
- Led change and transformation across business areas to deliver benefits and align company resources.
Associate Director of Brand Partnership
Vice Media LLC
Seoul, South Korea
03.2022 - 07.2022
- Assisted senior leadership in managing all aspects of operations.
- Built and strengthened relationships with vendor representatives in order to maintain consistent supplies.
- Worked to build solid relationships with prospective clients based in Korea
- Built internet and opportunities around the i-deas Studio propositions
- Led communications with clients during the project execution phase
- Developed creative integrated sales proposals, to packages content across platforms to meet clients' marketing and brand objectives
Global Partnership & Biz Unit Lead
Class101
Seoul, South Korea
09.2020 - 03.2022
- Was a key player in the globalization of South Korea's #1 e-learning platform by attaining partners to appeal to a worldwide audience.
- Made $2.3M gross sales for 35 partners in 18 months by creating a systematic, process-driven approach to partner outreach and relationship management.
- Developed unique marketing strategies for partners and customers based on market analysis across different industries.
- Acted as an internal liaison to partners within the company to bring their campaigns to completion.
- Joined business development meetings and supported market outreach plans to improve business development.
Director of Consumer Insights
Crosswalk
New York, NY
01.2017 - 07.2020
- Resolved problems with high-profile customers to maintain relationships and increase return customer base.
- Directly responsible for expansion of new clientele and maintenance and retention of current clients, including: NARS, Laura Mercier, Bliss, Shiseido, Bare Mineral, Michael Kors, Calvin Klein, Bank of America, Global Brands Group, Sequential Brands Group, PVH Group, Lenox, David Yurman, BCBG, bebe, Luminary, Joe's Jeans, Knot Standard, Anne Klein, Mia Becar, Roland, Kenneth Cole, Speedo, Something Navy, Outdoor Voices, Hollister, and Abercrombie & Fitch
- Analyzed consumer psychographic data and built digital segmentations to develop global marketing strategies for clients globally.
- Lead Analyst in charge of expanding proprietary software capabilities and needs based on the ever-evolving digital landscape
- Managed company's data analysis team, and acted as lead trainer on proprietary equipment as one of four analysts worldwide trained in its management.
Business Development Associate
Caffebene USA
New York, NY
10.2015 - 07.2016
- Enhanced sales techniques and marketing plans to strengthen business development efforts.
- Oversaw meetings with vendors for the US department with 20 cafes across 25 States.
- Managed Purchase Orders and Invoices.
- Expansion of new clientele and maintenance and retention of current customers.
Executive Assistant to the Chief Executive Officer
IGM Korea
Seoul, South Korea
03.2012 - 09.2014
- Executive Assistant for CEO and Senior Advisors for IGM : By passed the probationary period of one year in two months to become promoted to a full time employee.
- Contributed to smooth business operations by planning and organizing meetings and conferences.
- Served as the primary point of contact for internal and external constituencies on all matters pertaining to the Office of the CEO.
Customer Service Intern
Lotte Hotel
Busan , South Korea
12.2010 - 02.2011
- Maintained up-to-date knowledge of product and service changes.
- Played a key role in the expansion of new clientele and maintenance of current customers in the Customer Service Department
- Received the Outstanding Intern Award
Education
MBA - Business Administration
Metropolitan College of New York
New York, NY12.2018
Bachelor's - Business And International Secretarial Studies
Busan University of Foreign Studies
Busan, South Korea02.2013
Skills
- Project and Team Management
- Developing Partnerships
- Customer Trend Analysis
- Global Business Analysis
- Marketing Strategy Development
Languages
Korean
Native or Bilingual
Timeline
Director of Business Development
Crosswalk
07.2022 - Current
Associate Director of Brand Partnership
Vice Media LLC
03.2022 - 07.2022
Global Partnership & Biz Unit Lead
Class101
09.2020 - 03.2022
Director of Consumer Insights
Crosswalk
01.2017 - 07.2020
Business Development Associate
Caffebene USA
10.2015 - 07.2016
Executive Assistant to the Chief Executive Officer
IGM Korea
03.2012 - 09.2014
Customer Service Intern
Lotte Hotel
12.2010 - 02.2011
MBA - Business Administration
Metropolitan College of New York
Bachelor's - Business And International Secretarial Studies
Busan University of Foreign Studies
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