Business development leader with expertise in driving revenue growth through strategic initiatives and stakeholder engagement. Led multi-regional teams in healthcare to execute business plans, enhancing operational goals and budget management.
Overview
21
21
years of professional experience
Work History
Director of Business Development
Select Medical Corporation
06.2018 - Current
Oversee a six-person business development department, including five regional liaisons and an admissions coordination team, covering the statewide Alabama territory for the Critical Illness Recovery Hospital specialty division of Select Medical.
Partner with the Regional Vice President, CEO, and corporate and local leadership teams to lead cross-functional projects and execute multi-layer Business Building Plan initiatives.
Collaborated with hospital and health system leadership to align and advance shared business and operational goals.
Leverage expertise in Medicare, Medicare HMO, and commercial insurance reimbursement to maximize hospital and clinician revenue while renegotiating rates and strengthening strategic payor relationships.
Execute departmental goals aligned with admissions targets and EBITDA budgets while developing strategic marketing plans and managing department budget and spending.
Led day-to-day operations and project management for core departmental services, ensuring alignment with overall departmental goals.
Represented department at state and local events, strengthening relationships with clinical and executive business partners.
Educated physicians and case management teams on patient outcomes and financial impact.
Senior Clinical Liaison
Encompass Health
08.2017 - 06.2018
Built and strengthened relationships with neurologists, orthopedists, cardiologists, and hospitalists to enhance territory growth.
Mentored and guided five sales team members, enabling achievement of referral and admission targets.
Consistently exceeded monthly and quarterly sales goals and quotas.
Managed census budgets and admissions for six regional hospitals, ensuring alignment with organizational goals.
Supported the HealthSouth-to-Encompass Health rebranding campaign, helping the Birmingham hospital become the first to launch and implement the transition.
Director of Sales
Metabolic Code
10.2016 - 07.2017
Established and launched sales and marketing departments at start-up healthcare company, driving initial market presence.
Promoted and sold a large, varied product line of 500+ nutraceuticals and customized pharmaceutical medications.
Developed distributor partnerships and trained, motivated, and supervised sales representatives to maximize product sales to medical providers.
Coordinated trade shows, kick-off meetings, training initiatives, webinars, and educational events to increase company and product visibility.
Created published and web-based sales, marketing, and educational collateral for practitioners, patients, and affiliated sales forces, supporting sales efforts.
Built cross-functional accountability with colleagues across the organization.
Director of Sales and Marketing
Medaus Pharmacy
01.2007 - 07.2016
Established record in new business development, account management, cold calling, market penetration, territory revenue growth, staff in-servicing, and physician outreach events to drive revenue growth.
Created sales strategies to support pipeline management and new pharmaceutical product launches.
Designed annual marketing budgets and comprehensive sales strategies aligned with company goals to optimize resource allocation.
Developed advertising and media plans, launched weekly physician e-newsletter on industry developments, and created on-demand webinar series showcasing client success stories with compounded medication therapies to engage target audience.
Managed negotiation, planning, and execution of more than 20 trade shows and conventions annually.
Leveraged medical expertise and comprehensive product knowledge to educate prescribers and increase sales.
Business Development Representative
CBIZ, Inc.
08.2005 - 01.2007
Secured 24 new accounts generating more than $3 million in revenue during tenure.
Recognized companywide as the top-grossing rookie representative in the Southeast region.
Developed relationships with strategic accounts across diverse medical specialties, enhancing client retention and satisfaction.
Managed inside and outside sales efforts, engaging key stakeholders to align sales strategies with client needs.
Collaborated with regional directors to implement team-based sales strategies, contributing to new business growth.
Education
Bachelor of Science - Health Services Administration
Auburn University
Auburn, AL
05-2005
Skills
Business development
Healthcare strategy
Strategic planning
Project management
Budget management
Sales management
Lead generation
Pipeline development
Territory management
Key account management
Revenue growth
Revenue optimization
Sales team management
Client relations
Stakeholder engagement
Stakeholder management
Cross-functional collaboration
Partnership development
Customer engagement
Market trend analysis
Performance management
Business negotiation
Relationship management
Effective communication
Team leadership
Problem solving
Relationship building
Teamwork strategies
Team collaboration
Market trend analysis
Personal Information
Title: Director of Business Development
Timeline
Director of Business Development
Select Medical Corporation
06.2018 - Current
Senior Clinical Liaison
Encompass Health
08.2017 - 06.2018
Director of Sales
Metabolic Code
10.2016 - 07.2017
Director of Sales and Marketing
Medaus Pharmacy
01.2007 - 07.2016
Business Development Representative
CBIZ, Inc.
08.2005 - 01.2007
Bachelor of Science - Health Services Administration