HYUNJIN PARK
Jersey City
Summary
Dynamic marketing professional with a proven track record at Esh Mediterranean LLC, excelling in SEO optimization and B2B sales. Spearheaded initiatives that drove a 400% revenue increase through innovative strategies. Adept at data analytics and client engagement, consistently delivering impactful results in fast-paced environments.
Overview
9
9
years of professional experience
Work History
Head of Operations & Marketing Strategy
Esh Mediterranean LLC
Fairfield
03.2022 - Current
- Growth & SEO: Optimized Google Business Profile keywords and review management systems, boosting local SEO rankings.
- Revamped the website with conversion-focused pop-ups and direct reservation CTAs.
- Paid Social: Managed Instagram/Social campaigns ($300/mo), achieving a 45% higher reservation rate than competitors via A/B testing.
- Unit Economics (Uber Eats): Engineered a high-margin BOGO strategy using low-cost items as loss leaders.
- Validated profitability before launch, driving a 20% increase in off-premise sales without eroding margins.
- Yield Management (Jazz Night): Designed a campaign to revitalize Wednesdays.
- Leveraged audio content for promotion, driving daily revenue from $2K to $10K (400% uplift), matching prime weekend performance.
- B2B Sales: Spearheaded outbound campaigns using ZoomInfo/Tripleseat.
- Executed cold email outreach that converted leads into high-ticket corporate dining contracts.
- Partnerships: Increased private event revenue from $2K to $7K/mo by targeting corporate event planners via LinkedIn strategies.
- End-to-End Web Management: Solely led the complete redesign and maintenance of the company website, optimizing UI/UX to maximize visitor engagement and support monthly event traffic.
- Marketing Assets Creation: Designed and standardized high-performing marketing collateral (email templates, digital invitations) for recurring monthly shows, ensuring consistent branding across all channels.
- Event Merchandising: Directed the visual identity for promotional merchandise (goodies) and event materials, directly enhancing the offline brand experience for attendees.
Remote Web Designer & Creative Specialist
Donnell Productions
Fairfield
06.2021 - 02.2022
- End-to-End Web Management: Solely led the complete redesign and maintenance of the company website, optimizing UI/UX to maximize visitor engagement and support monthly event traffic.
- Marketing Assets Creation: Designed and standardized high-performing marketing collateral (email templates, digital invitations) for recurring monthly shows, ensuring consistent branding across all channels.
- Event Merchandising: Directed the visual identity for promotional merchandise (goodies) and event materials, directly enhancing the offline brand experience for attendees
Digital Marketing Specialist & Graphic Designer
Febbraio Commercial (Powered by Berkshire Hathaway HS)
Fairfield
03.2019 - 05.2021
- Digital Strategy: Oversaw cross-channel presence (FB, IG, LinkedIn), ensuring strict adherence to brand compliance.
- Analytics: Leveraged Google Analytics to track user behavior, delivering actionable reports to stakeholders to refine content strategy.
- Organic Growth: Boosted organic site traffic and engagement through strategic hashtag analysis and consistent scheduling.
Marketing & Operations Coordinator
Febbraio Commercial
Fairfield
03.2017 - 02.2019
- Promotion: Promoted from Admin Assistant within one year due to exceptional performance in client management.
- Listing Management: Managed commercial listings on LoopNet/CoStar, ensuring 100% data accuracy for marketing materials.
- Client Relations: Served as primary point of contact for high-value clients, streamlining communication between brokers to maximize deal flow.
Education
Associate of Arts (A.A.) - Education
Queensborough Community College
New York06.2016
Coursework towards B.A. - Education
Southern Connecticut State University
New Haven06.2014
Skills
- SEO optimization
- Digital marketing
- Web management
- Data analytics
- B2B sales
- Client engagement
Languages
- English, Native
- Korean, Native
Timeline
Head of Operations & Marketing Strategy
Esh Mediterranean LLC
03.2022 - Current
Remote Web Designer & Creative Specialist
Donnell Productions
06.2021 - 02.2022
Digital Marketing Specialist & Graphic Designer
Febbraio Commercial (Powered by Berkshire Hathaway HS)
03.2019 - 05.2021
Marketing & Operations Coordinator
Febbraio Commercial
03.2017 - 02.2019
Associate of Arts (A.A.) - Education
Queensborough Community College
Coursework towards B.A. - Education
Southern Connecticut State University