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Ian Luna
Data Analyst
La Mirada,CA
Summary
Enthusiastic and persistent data analyst experienced working in direct response advertising. Proficient in advertising strategy; campaign performance and data analysis; excellent and diplomatic communication skills; extensive non-profit experience; and a hardworking team player with a strong work ethic. Experienced in Radio, TV, and Digital in many industries including Healthcare, Education, Financial and more!
Overview
6
6
years of post-secondary education
9
9
years of professional experience
Work History
Media Data Analyst
Converze Media
Huntington Beach, CA
02.2019 - Current
- Performed data analysis and verification of data to improve campaigns and marketing efficiency.
- Developed and performed programming solutions for workflow, data analysis, SQL querying, and ad-hoc reporting.
- Utilized Google Analytics, LeadsRX, TVSquared, and Tablueau for dashboarding, attribution modeling, performance tracking, and reporting.
- Coordinate with account managers and clients in achieving marketing efficiency through CPMs/CPCs for over 30 clients.
- Generates regular reports to identify and present trends and quantitative data to management.
Financial Coordinator
Filipino Cultural School
Norwalk, CA
08.2013 - 08.2018
- Helped organization apply and secure 501(c)(3), non-profit status in the State of California.
- Slashed administration costs and expenses by 20% by negotiating pricing and fees while securing donations from the community.
- Launched multiple online, crowdfunding campaigns and fundraisers to raise over $10,000 in funding.
- Maximized revenue through increased registration fees and other streams of revenue, while increasing annual profit by 2-5% every year.
- Managed budgets, assets, portfolios, accounts payable and receivable and general financial reporting procedures.
Data Processing Coordinator
Select Data, Inc.
Anaheim, CA
09.2016 - 01.2018
- Collaborated with clinicians and medical coders in processing over 14,000 records a year and increased productivity by 44% in first year.
- Aggregated and collated medical documentation for coding in accordance with HIPAA.
- Maintained data entry requirements by following data program techniques and procedures.
- Reviewed, corrected, deleted and re-entered data to eliminate duplication of data and maintain data integrity.
Education
Bachelor of Science - Management Information Systems
California State University, Long Beach
Long Beach, CA 08.2016 - 08.2019
Certification - Non-Profit/Organizational Management
Gianneschi Summer School For Nonprofits Conference
Fullerton, CA 06.2017 - 08.2017
Associate of Science - Business Administration
Cypress College
Cypress, CA 08.2013 - 08.2016
Skills
Data Analytics, Google Analytics, Dashboards, TVSquared, and LeadsRX
Timeline
Media Data Analyst
Converze Media
02.2019 - Current
Certification - Non-Profit/Organizational Management
Gianneschi Summer School For Nonprofits Conference
06.2017 - 08.2017
Data Processing Coordinator
Select Data, Inc.
09.2016 - 01.2018
Bachelor of Science - Management Information Systems
California State University, Long Beach
08.2016 - 08.2019
Financial Coordinator
Filipino Cultural School
08.2013 - 08.2018
Associate of Science - Business Administration
Cypress College
08.2013 - 08.2016
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