Skills
* EOS/Traction * Visionary Leadership * Business Development * Sales Funnel Design & Implementation * Marketing Automation * Content Creation & Curation * Comprehensive Web Design * Creative Market Planning & Execution * Budget Management & Cost Controls * Lead & Sales Generation * Integrated Marketing * Digital Marketing Initiatives * Direct Response Strategies * Social Media & e-mail Marketing * SEO/SEM * Influencers Marketing * Business Value Management * Content Management Systems * Marketing Trends & Commercial Awareness * Brand Development * Market Research & Competitive Analysis * Team Building & Management
IAN MAGLEY (CMO/COO/CEO) PROFESSIONAL PROFILE Highly accomplished, dynamic, and ambitious Executive with demonstrated career success in developing and deploying strategic marketing plans, designing and launching effective marketing and operational systems, and achieving record-breaking increases in profits and productivity. Well-versed in managing all aspects of marketing programs, including utilizing a variety of marketing tools, channels, and creative content to drive lead generation, improve customer retention, support sales, and advance brand recognition. Excels at building significant brand equity, generating ROI from market spend, creating quality sales opportunities, stimulating organic growth, and exceeding sales goals.
Achievements
- Built two digital marketing agencies and sold both, first time growing from $0 to $55k/month in revenue in under 18 months and second time to $105k/month in revenue while managing 3-5 in house employees and dozens of global specialists in helping 500+ businesses successfully grow and thrive in tumultuous business climates.
- Turned around 50+ small businesses underperforming in their markets and industries by coaching and consulting on marketing and operational strategies to enable them to thrive and grow significantly at Lauterback Consulting.
- Took a small mom and pop bakery from $360k a year into a franchised concept with nine locations generating $850K per store. Managed over 100 employees. Sold the business in 2016.
Recent Consulting/Agency Results:
- Cruise/Vacation clients went from $900k/wk in avg revenue and only about $50k in weekly online bookings to over 1.5 million in weekly revenue and over $150k in weekly online bookings.
- Restaurant clients increased their main location by 20% in the last year and their second location by nearly 70% in total revenue.
- A mobile/onsite oil change company has increased online bookings by 250% in the last 6 months and commercial leads have doubled.
- An e-commerce supply company went from 26k/wk in revenue with a .51 conversion rate and 6.2 ROAS to a 37k/wk, 1.01 conversion rate, and nearly 10 ROAS.
- Helped a multi-property airbnb style operator build their first site, create their marketing system and book their first two locations solid for the rest of the year. Now they are looking for their third property, 2 years ahead of schedule.
- Using a proprietary LinkedIn outreach method, a B2B distribution company increased quality leads to their sales team by 22% in 2 months and signed their largest account ever that could be worth over 1 million in revenue just this year!
- Another large e-commerce brand cut their ad spend by 20% while increasing ROAS 38%, revenue by 40% and conversion rate went from 1.29 to 2.65