IAN PRESTON
ROMEOVILLE
Summary
High-achieving Product Owner and Account Manager offering 15+ years of product management and marketing expertise. Well-versed in market trends, sales strategies and customer engagement techniques. Concise and decisive communicator with organizational, multitasking and project management talents.
Overview
28
28
years of professional experience
Work History
Marketing Technology Consultant
SELF EMPLOYED
02.2023 - Current
- Provide marketing technology direction for organizations and their product/vendor selection process
- Present and demonstrate AdTech software capabilities to clients for sales demonstrations
- Evaluated customer needs and feedback to drive product and service improvements
- Conducted competitive analyses to provide valuable insights on industry trends and best practices
Senior Product Manager
TRUE VALUE COMPANY
02.2004 - 01.2023
- Led the development, strategy, and execution for digital solutions and eCommerce
- Built an award-winning, proprietary, enterprise level suite of MarTech (SaaS) software applications
- Managed product roadmaps, aligning with company goals and ensuring timely delivery of key features
- Established strong relationships with key stakeholders, fostering collaboration across departments for seamless product development
- Increased product adoption by identifying customer needs and developing innovative product features
- Supported staff development, promoting personal achievement and retention as best strategy for long-term organizational health
Technical Account Executive
GASTON ADVERTISING
10.2001 - 01.2004
- Developed internal digital solution team
- Developed and executed solutions to customer needs and drivers through hands-on engagement
- Served as the primary point of contact for all technical matters related to assigned accounts, ensuring clear communication channels at all times
- Provided regular feedback, training and updates to senior management, staff through both individual and team meetings
- Wrote detailed technical documentation for company products
Account Manager
STUDIO 212
07.1999 - 09.2001
- Lead and attended client meetings
- Recommended brand products to customers to encourage repeat purchases and foster customer loyalty
- Gained customer trust and confidence by demonstrating compelling, persuasive and composed professional demeanor
- Negotiated prices for products and freights to reduce cost of acquisition by achieving lower price
Account Manager
SEVEN WORLDWIDE
07.1996 - 09.1999
- Maintained proprietary data asset management (DAM)
- Developed comprehensive data management strategies, ensuring secure storage and swift retrieval of critical information
- Developed information extraction and monitoring practices based on up-to-date InfoSec standards
Education
Bachelor of Arts - Marketing
Indiana University of South Bend
South Bend, IN01.1996
Skills
- 15 years B2B marketing experience
- Marketing Plan Development
- Roadmap development
- Product Strategy
- Stakeholder Alignment
- Product Vision Definition
- Customer Success Management
- Marketing Strategy Development
- Data-Driven Decision-Making
- Contract Negotiation
- Corporate Communications
- Budgeting and Allocation
Accomplishments
- Proprietary marketing solution (Marketing Technology Suite) generated 326% increase in annual revenue and produced an increase of brand awareness by 34%
- Won two industry awards for Marketing Technology Suite and nominated for leadership awards in B2B marketing and brand categories
- Slashed departmental operating costs by 30% thru negotiating pricing while ensuring continuation of service with external vendors
Related Skills And Background Info
- Highly experienced client success strategist and main resource for all client questions
- Highly experienced public speaker who is comfortable addressing audiences of all sizes
- Strong partner management skills with ability to make and build relationships at all professional levels
- Demonstrated expertise in continual improvements to existing marketing technology solutions
- Strong project management skills
- Strong background in both AdTech and MarTech
- Experience with CRM solutions: Monday, Salesforce, HubSpot
- Ability to effectively partner with multiple stakeholders and build strong relationships with multiple external agency partners and/or vendors
- Experience on-boarding new clients or groups into custom-built marketing strategies
- Experienced people manager with years motivating, developing and managing teams and/or departments
- Marketing Experience: 25 years
- Account Management Experience: 8 years
- Product Management Experience: 10 years
- B2B Marketing Experience: 16 years
- Content Management Experience: 12 years
Timeline
Marketing Technology Consultant
SELF EMPLOYED
02.2023 - Current
Senior Product Manager
TRUE VALUE COMPANY
02.2004 - 01.2023
Technical Account Executive
GASTON ADVERTISING
10.2001 - 01.2004
Account Manager
STUDIO 212
07.1999 - 09.2001
Account Manager
SEVEN WORLDWIDE
07.1996 - 09.1999
Bachelor of Arts - Marketing
Indiana University of South Bend
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