I Chieh Lin
Brea,CA
Summary
Results oriented marketing and operations professional with a strong background in campaign management, cross functional coordination, and process optimization. Experienced in leading end to end marketing initiatives, aligning stakeholders across teams, and improving workflows to enhance execution efficiency and performance visibility. Known for combining strategic planning with structured execution, resource coordination, and data informed decision making to drive sustainable business outcomes.
Overview
10
10
years of professional experience
Work History
Marketing Campaign Coordinator
Toychats Media Inc
11.2024 - Current
- Led the planning and coordination of digital marketing campaigns across multiple online platforms
- Oversaw campaign execution, performance tracking, and ongoing optimization to improve effectiveness
- Reviewed marketing and user engagement data to support strategic planning and management decisions
- Coordinated with cross functional teams to align content, promotion, timelines, and resources
Digital Marketing Web Analytics
Initial Global Trade California LLC
05.2022 - 08.2024
- Produced quantitative analysis and performance reports to support management level evaluation of marketing campaigns
- Monitored online marketing trends, analyzed campaign data, and contributed to strategy development and optimization planning
- Coordinated reporting and performance communication with internal teams and external stakeholders
General Affairs Manager
Awesome Global Investment Group
09.2017 - 04.2022
- Directed the overall operations of the General Affairs department, overseeing office administration, logistics, and cross departmental coordination
- Established and maintained operational workflows to ensure stable office operations, timely issue resolution, and effective administrative support
- Developed and implemented internal policies and procedures to improve operational efficiency, serving as the primary coordination point among internal teams, Finance, and Human Resources
Engineer
Environmental Science Technology Consultants Corporation
04.2016 - 05.2017
- Assisted government agencies in formulating, revising, and implementing air pollution control policies
- Supported cross functional communication among government officials, consultants, and project stakeholders
- Coordinated conferences and assisted with planning and scheduling official itineraries
- Participated in international cooperation initiatives related to environmental policy and regulation
- Tracked project progress and conducted basic performance and compliance analysis
Education
MBA - Digital Marketing
Westcliff University
Irvine, CA08-2024
Master of Science - Chemistry
National Taiwan University
Taipei08-2015
Skills
- Marketing Campaign Management
- Project Planning and Coordination
- Cross Functional Team Leadership
- Performance Monitoring and Reporting
- Strategic Planning Support
- Stakeholder Communication
- Resource Coordination
- Process Improvement
Languages
English
Full Professional
Chinese (Mandarin)
Native or Bilingual
Timeline
Marketing Campaign Coordinator
Toychats Media Inc
11.2024 - Current
Digital Marketing Web Analytics
Initial Global Trade California LLC
05.2022 - 08.2024
General Affairs Manager
Awesome Global Investment Group
09.2017 - 04.2022
Engineer
Environmental Science Technology Consultants Corporation
04.2016 - 05.2017
MBA - Digital Marketing
Westcliff University
Master of Science - Chemistry
National Taiwan University