Katherine Valenzuela
Miami,FL
Summary
Trade Marketing Specialist with a proven track record at Southern Glazers's Wine & Spirits, adept to strategic planning and cross-functional collaboration. Successfully enhanced brand visibility through innovative catalog development and impactful communications, driving sales support and optimizing resource allocation. Detail-oriented and skilled in Adobe Creative suite, committed to delivering exceptional results.
Overview
10
10
years of professional experience
Work History
Trade Marketing Specialist
Southern Glazer’s Wine & Spirits
12.2022 - Current
- Executed development and distribution of internal communications, including newsletters and targeted email blasts to support national and regional sales teams.
- Designed product catalogs showcasing innovative and seasonal items, enhancing brand visibility and sales support.
- Collaborated with cross-functional teams to deliver marketing content in alignment with strategic trade objectives.
- Analyzed internal sales reports, industry data, and supplier insights to build actionable plans and monitor performance.
- Tracked supplier tactical co-op budgets to ensure effective resource allocation.
- Created presentations for key customers highlighting assigned product portfolio.
Visual Merchandising Coordinator Lead
City Furniture
05.2022 - 12.2022
- Trained and audited Visual Merchandising Coordinators to ensure compliance with established standards.
- Increased category performance by optimizing visual merchandising strategies and in-store product placement.
- Coordinated ordering, tagging, and movement of display merchandise for effective inventory management.
- Managed clearance inventory, and ensured pricing and labeling accuracy across departments.
- Handled internal communication, reporting, and calendar management to maintain operational efficiency.
Exhibit Technician
Miami Children’s Museum
05.2021 - 05.2022
- Executed repairs and maintenance on museum exhibits and structures.
- Assisted in fabrication and breakdown of exhibits at various locations.
- Enforced safety procedures in public areas and workspaces.
Merchandising Supervisor
The Home Depot
04.2017 - 05.2021
- Supervised and trained merchandising teams to improve execution, productivity, and performance.
- Executed planogram resets and promotional displays to optimize product visibility.
- Conducted cycle counts, ensuring inventory accuracy and reducing discrepancies.
Pro Associate
The Home Depot
02.2016 - 04.2017
- Delivered high level customer service to professional contractors and key clients.
- Managed incoming inquiries, addressing concerns to enhance service quality.
Education
Bachelor of Arts (BA) -
Florida International University
Miami, FLAssociate of Arts (AA) -
Miami Dade College
Miami, FLSkills
- Microsoft Office Suite
- Canva and Adobe Creative Suite
- Catalog development
- Marketing Communications
- Product launches
- Cross-functional collaboration
- Detail-oriented
- Strategic planning
Languages
Spanish
Native/ Bilingual
Timeline
Trade Marketing Specialist
Southern Glazer’s Wine & Spirits
12.2022 - Current
Visual Merchandising Coordinator Lead
City Furniture
05.2022 - 12.2022
Exhibit Technician
Miami Children’s Museum
05.2021 - 05.2022
Merchandising Supervisor
The Home Depot
04.2017 - 05.2021
Pro Associate
The Home Depot
02.2016 - 04.2017
Associate of Arts (AA) -
Miami Dade College
Bachelor of Arts (BA) -
Florida International University