IKENNA STOVALL
New York,NY
Summary
Senior digital and cultural marketing leader with 8+ years of experience driving brand growth, audience engagement, and revenue through social‑first storytelling, content strategy, and experiential marketing. Proven ability to elevate physical spaces into cultural destinations through digital amplification, creator partnerships, and premium content. Experienced collaborating with executive leadership, agencies, and cross‑functional teams to translate brand ethos into compelling, data‑informed storytelling across platforms.
Overview
2027
2027
years of professional experience
Work History
Creative Consultant
Ikxenna Vision LLC
New York, New York
02.2026 - Current
- Partner with fashion, lifestyle, and hospitality brands including Mastercard, Wayfair, SOREL Footwear to develop culturally relevant marketing campaigns, creator partnerships, and social-first storytelling strategies.
Manager, Global Marketing Strategy
Wythe Hotel
Brooklyn, NY
10.2023 - 02.2026
- Led an integrated marketing ecosystem across social, content, email, and web, driving audience growth, engagement, and revenue.
- Developed cross-platform campaigns supporting cultural programming, partnerships, and experiential events contributing to $10M+ in annual event revenue.
- Built and directed a network of creators, agencies, and production partners to deliver premium, culturally relevant content.
- Managed strategic partnerships with CHANEL, Chase Travel, Mastercard, and Hypebeast, including a Mastercard TikTok campaign generating 40M+ views.
- Increased email CTA conversion rates from 2.1% to 4.3% through lifecycle marketing optimization, segmentation, and testing.
- Led website storytelling and UX updates resulting in a 35% increase in direct bookings.
Manager, Global Social Media
Candace Marie LLC
New York, NY
05.2022 - 08.2023
- Led social and content strategy for luxury clients including Prada, CHANEL Beauty, and IKEA, translating brand identity into culturally relevant storytelling.
- Directed end-to-end content production across creators, photographers, and editors, delivering 50+ campaigns annually.
- Built scalable social frameworks that increased engagement rates by 25–40% and drove sustained audience growth.
- Supported influencer activations, experiential campaigns, and community engagement initiatives across digital platforms.
Manager, Influencer Marketing
Nordstrom
Chicago, IL
05.2021 - 05.2022
- Supported Midwest regional expansion by leading localized influencer campaigns designed to drive awareness for new store openings across key markets.
- Activated influencer marketing strategy for the launch of Trunk Club during COVID, driving digital engagement and supporting customer acquisition during a fully remote retail transition.
- Managed end-to-end influencer campaigns aligned with regional and retail moments to increase awareness, engagement, and conversion.
Manager, Social Media and Influencer
Bottleworks Hotel
Indianapolis, Indiana
07.2020 - 05.2021
- Built and launched the hotel’s digital presence from the ground up, defining brand voice, visual identity, and content strategy.
- Established influencer and community partnerships positioning the property as a cultural destination.
- Created scalable content systems supporting long-term audience growth and brand recognition.
Digital Marketing Strategist
Saks Fifth Avenue
Indianapolis, IN
11.2018 - 07.2020
- Executed integrated digital and CRM campaigns driving 20–30% increases in local event attendance and engagement.
- Leveraged audience segmentation and performance insights to improve campaign efficiency, awareness, and conversion.
- Partnered with local tastemakers and deployed geo-targeted campaigns to increase market-level visibility and foot traffic.
Marketing Intern
L'Oreal USA
New York, NY
03.2018 - 06.2018
- Analyzed consumer behavior, social performance, and retail engagement data to support campaign optimization and content strategy.
- Developed strategic recommendations informed by audience insights and emerging platform trends.
- Partner with fashion, lifestyle, and hospitality brands including SOREL Footwear, Dr. Martens, Fenty Beauty to develop culturally relevant marketing campaigns, creator partnerships, and social-first storytelling strategies.
- Advise brands on audience engagement, brand positioning, influencer activations, and content strategy across digital platforms.
- Develop campaign concepts and integrated marketing strategies that align brand identity with emerging consumer and cultural trends.
Education
Bachelor of Science - Mechanical Engineering
INDIANA UNIVERSITY PURDUE UNIVERSITY INDIANAPOLIS
Indianapolis, INSkills
- Digital & Social Strategy
- Content & Editorial Direction
- Luxury & Cultural Marketing
- Experiential & Venue Marketing
- Creator & Influencer Partnerships
- Website & SEO Optimization
- Paid, Owned & Earned Media
- Performance Analytics & Reporting
- Cross‑Functional Leadership
- Agency & Vendor Management
Websites
Timeline
Creative Consultant
Ikxenna Vision LLC
02.2026 - Current
Manager, Global Marketing Strategy
Wythe Hotel
10.2023 - 02.2026
Manager, Global Social Media
Candace Marie LLC
05.2022 - 08.2023
Manager, Influencer Marketing
Nordstrom
05.2021 - 05.2022
Manager, Social Media and Influencer
Bottleworks Hotel
07.2020 - 05.2021
Digital Marketing Strategist
Saks Fifth Avenue
11.2018 - 07.2020
Marketing Intern
L'Oreal USA
03.2018 - 06.2018
Bachelor of Science - Mechanical Engineering
INDIANA UNIVERSITY PURDUE UNIVERSITY INDIANAPOLIS