Hi, I’m
Iman Derrick
Brooklyn,United States
Summary
Creates and implements successful sales and marketing strategies regardless of scale and budget. Excels at maximizing profits within limited budgets. Performs market research, develops strategic reports and organizes and promotes successful marketing campaigns. Aggressively pursues new sales leads resulting in high sales close rate. Understands importance of working with customers and other executives, as well as keeping staff informed and motivated.
Overview
1
Certificate
13
years of professional experience
Education
Monroe CollegeNew York, NY
Bachelor's Degree from Tourism and Travel Services Management
06.2022
Kingsborough Community CollegeNew York, NY
Associate's Degree from Tourism and Travel Services Management
06.2019
Skills
- Trade Marketing
- Strategic Thinking
- Go-to-Market Strategy
- B2C
- B2B Marketing
- Account Management
- Digital Marketing
- Marketing Strategy
- Customer Relationship Management (CRM)
- E-Mail and Direct Mail Marketing Campaigns
Websites
Certification
Convention Management and Service - American Hotel & Lodging Association
Timeline
Senior Destination Marketing Executive
Development Counsellors International
10.2022 - Current
Event Management Specialist
John Fraser Restaurants
10.2021 - 10.2022
Business Development Executive
Barbados Tourism Marketing Inc
08.2018 - 08.2021
Business Development Intern
Barbados Tourism Marketing Inc
01.2017 - 07.2017
Events Team Coordinator
Unna Luxury Resorts & Residences
01.2014 - 12.2016
Front Desk Agent
Almond Beach Resort
03.2013 - 11.2014
Hospitality Coordinator
Relish Limegrove
03.2011 - 01.2013
Monroe College
Bachelor's Degree from Tourism and Travel Services Management
Kingsborough Community College
Associate's Degree from Tourism and Travel Services Management
Work History
Development Counsellors International
Senior Destination Marketing Executive
10.2022 - Current
Job overview
- Independently lead key client projects,
- Represented Clients at Trade events,
- Produced over 200+ leads from Trade Events,
- Planned & Executed Trade events such as Roadshows,
- Developed an extensive network of top-tier contacts,
- Managed and supervised 2 Travel Trade Marketing Coordinators,
- Created Monthly Newsletters, Planned and
- Lead Webinars training 500+ travel agents.
- Conducted research for Monthly & Annual Report,
- Successfully plan, escort and independently lead client activities such as FAM trips, sales calls, 6 roadshows and special events.
- Demonstrate the ability to clearly package client assets that result in top-tier media placement/itinerary development/sales
John Fraser Restaurants
Event Management Specialist
10.2021 - 10.2022
Job overview
- Successfully executed 30+ events, Organized event
- Coordinated and reviewed client contracts,
- Communicated client needs to relevant event staff,
- Supervised and trained interns
- Troubleshoot event issues,
- Coordinated and executed corporate meeting events
- Delivered successful projects within deadlines through effective time management and resource allocation.
- Optimized workflow efficiency through the introduction of innovative process improvements.
Barbados Tourism Marketing Inc
Business Development Executive
08.2018 - 08.2021
Job overview
- Sold Barbados to Travel Trade,
- Updated Barbados Elite Club website for travel agents,
- Educated and update travel agents on Barbados,
- Planned and lead 9 itineraries for familiarization trips,
- Created and updated database of travel professionals,
- Created and maintained Facebook and Instagram social media platforms for Barbados Elite Club,
- Promoted Barbados at 12 Travel Shows, Planned
- Coordinated 15 Road Show Barbados events.
- Increased client base by identifying and pursuing new business opportunities through market research and networking.
Barbados Tourism Marketing Inc
Business Development Intern
01.2017 - 07.2017
Job overview
- Increased client base by identifying potential customers and conducting market research.
- Supported the sales team for higher revenue generation through lead qualification and prospecting.
- Enhanced customer satisfaction with timely follow-ups and addressing concerns.
- Developed strategic partnerships, collaborating with key industry players to expand business opportunities.
Unna Luxury Resorts & Residences
Events Team Coordinator
01.2014 - 12.2016
Job overview
- Enhanced event attendance by implementing strategic marketing plans and promoting events through various channels.
- Boosted overall team efficiency by streamlining communication and collaboration among team members.
- Managed event logistics, ensuring seamless execution and positive experiences for all attendees.
- Developed strong client relationships, leading to repeat business and referrals from satisfied customers.
Almond Beach Resort
Front Desk Agent
03.2013 - 11.2014
Job overview
- Enhanced guest satisfaction by efficiently managing check-in and check-out processes.
- Streamlined front desk operations for improved efficiency and faster service delivery.
- Increased customer loyalty with exceptional communication skills and personalized service.
Relish Limegrove
Hospitality Coordinator
03.2011 - 01.2013
Job overview
- Enhanced guest satisfaction by promptly addressing and resolving concerns during their stay.
- Coordinated special events, ensuring seamless execution and memorable occasions for guests.
- Maintained high levels of cleanliness and organization throughout the property, contributing to positive guest reviews.
- Managed restaurant inventory
- Developed marketing initiatives that attracted new clientele and boosted repeat business from existing customers.
Honors Awards
- Summa Cum Laude - Monroe College
- Summa Cum Laude - Kingsborough Community College
Honors Awards
- Summa Cum Laude - Monroe College
- Summa Cum Laude - Kingsborough Community College
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