Imani Brantley
Cincinnati
Summary
Results driven Admissions Counselor, with a strong four-year track record in territory management and recruitment strategy development. Successfully implemented innovative initiatives that increased student engagement and strengthened partnerships with key influencers. Proficient in data analysis and CRM utilization to inform and optimize recruitment efforts, ensuring alignment with institutional goals.
Overview
4
4
years of professional experience
Work History
Territory Manager (Relationship Management)
University of Cincinnati
Cincinnati
03.2024 - Current
- Initiated the organization of on & off-site, local speaking opportunities; and ensured the presence of the Assistant Vice President of Enrollment Management was secured for a presentation for top feeder of 500 plus applications. Results: Created a regional bus tour initiative bringing students from the Dayton-East area to campus, to foster early university engagement and strengthen the admissions pipeline.
- Within first year developed and managed territory-specific recruitment plans informed by market research, enrollment trends, historical data, feeder school performance, application and yield metrics, and college and university enrollment priorities.
- Developed and executed initiatives (bus tours, donut drop-ins, & "confirmation persuasion" tactics) serving students in Dayton-East area while coordinating with counselors, teachers, and organizations to enhance recruitment efforts.
- Manage Dayton-East territory while building and maintaining relationships with high school counselors, community-based organizations, community colleges, academic departments, alumni partners, and other key influencers that support Admissions' enrollment goals.
- Provided indirect supervision to new/current staff, including onboarding, training, scheduling, and other supervisory responsibilities as assigned.
- Mentored new admissions counselors by providing guidance on recruitment strategies, university programs, and internal processes to support a smooth and effective onboarding experience. Results: Mentored new staff members through individualized coaching and event-based training, supporting onboarding and development in recruitment and outreach practices.
- Engage with diverse populations to ensure equitable access to education and support student success. Results: Advocated that the Cincinnati Ambassadors program should be expanded to schools in the Dayton-East region.
- Encouraged high school counselors to join UC's Counselor Advisory Board, strengthening partnerships, gathering feedback on admissions practices, and fostering ongoing collaboration.
- Implement & clearly explain admissions policies, procedures, academic pathways, and program requirements, ensuring students and families understand opportunities within the broader spectrum of Admissions at the University of Cincinnati.
- Maintained and utilized information about prospective students, schools, organizations, and recruitment markets to effectively advise and support students from inquiry through application, admission, and enrollment.
- Uses Customer Relationship Management (CRM) system to maintain records and prepare reports as required; generate reports and assist in analyzing and interpreting data for future planning and evaluation.
- Serve as a representative of UC Admissions to ensure enrollment goals are met while maintaining fiscal responsibility. Acts as a primary resource for prospective students, families, counselors, community partners, and campus stakeholders interested in UC programs and pathways.
- Maintain collaborative relationships with departments and units regarding recruitment efforts that enrich the prospective student experience. Stay informed about trends in student recruitment, changes in academic programs, admissions practices, and student transition needs.
Admissions Counselor (Relationship Management)
Northern Kentucky University
Highland Heights
08.2022 - 03.2024
- Manage assigned geographic and/or programmatic recruitment territories for the University. Built and maintained relationships with high school counselors, community-based organizations, community colleges, academic departments, alumni partners, and other key influencers that supported admissions enrollment goals.
- Made data-driven decisions to coordinate and execute recruitment travel, including college fairs, middle/high school visits, community organization visits, community college engagement, counselor programs, and other off-campus outreach efforts.
- Utilized CRM system, Slate, to streamline communication and effectively track recruitment activities, enhancing engagement with prospective students.
- Served as a peer resource for newly hired counselors, offering training, shadowing opportunities, and ongoing support to help them develop confidence in student engagement and admissions procedures
- Provided customer service through phone and email communications, ensuring prompt, clear and accurate responses.
- Assist in the development of recruitment and promotional materials, presentations, workshops, communications, and other resources that showcase the breadth, value, and student experience of the University.
- Compiled data for internal and external reports, generating insights and providing recommendations to inform recruitment planning, territory management, and yield strategy.
Education
Master of Arts - Communications
Northern Kentucky University
Highland Heights12-2024
Bachelor of Arts and Sciences - Criminal Justice
Northern Kentucky University
Highland Heights05-2022
Skills
- Relationship Building
- CRM Management
- Sales Analysis
- Strategic Project Management
- Cross-Functional Communication
- Team Development
Affiliations
- National Association for College Admission Counseling, 2025-Present
- Ohio Association for College Admission Counseling, 2022-Present
- Summer Institute-OACAC, 2024
- Articulation-OACAC, 2024, 2025
- Kentucky Association of Blacks in Higher Education (KABHE), 2023
Cross Campus Collaboration/Project Management
- Coordinated Bus Tours for prospective students and counselors by collaborating w/ SEM, transportation services, and campus dining to create a seamless and engaging campus visit experience.
- Collaborated with UC Blue Ash to facilitate high school visits to the regional campus, strengthening recruitment pathways and increasing access for prospective students.
- Maintains regular communication with multiple campus partners (Orientation, Launch UC, & Enrollment Services) across campus to align recruitment strategies, share prospective student feedback, and support institutional enrollment goals.
- Coordinates w/ college specific partners to organize recruitment events and information sessions, to highlight program strengths and engage prospective students.
- Collaborate with campus partners such as financial aid, housing, student life, and career services to provide a holistic admissions experience and connect prospective students with resources that support their success.
- Coordinated with Operational Innovations on a document to be used for the first-year domestic recruitment team to find information related to policies about application changes, major changes, application materials, etc.
University Committees
- Connections Crew On Campus/In Person Event Committee, 2025- Present
- Enrollment Management SAC Connection Committee, 2025, 2026
- Summer Enablement Committee, 2026-Present
- UC Futures Planning Committee, 2026
Professional Development
Situational Self Leadership Training via SuccessFactors, 2025
Communicating with Impact via SuccessFactors, 2025
Enrollment Management Professional Development Retreat, 2024, 2025
- Co-Lead Recruitment & Outreach Enablement Training Session, 2025
Leadership Experience/Community Involvement
Residential Assistant- July 2019- May 2022
Trained peer leader living in college dorms to foster a supportive community, enforce housing policies, and assist with resident needs.
Delta Sigma Theta Sorority, Inc., Chapter President- April 2021- May 2022
Served as the chief executive officer, responsible for leading chapter operations, ensuring compliance with national and university policies, and overseeing executive board members.
R.O.C.K.S. Mentor- August 2021- May 2022
Acted as a positive and supportive role model to incoming diverse freshman, and provided consistent guidance through mentorship, sharing life skills, and engaging in fun community-based activities together.
Community Involvement
- Assisted with tornado relief efforts at Western Kentucky University, collecting debris and personal items over three days to support recovery efforts.
- Created and donated 30 care packages to the Esther Marie Hatton Center and The David & Rebecca Barron Center for Men, providing essential items.
- Organized and distributed 150 care packages to Ronald McDonald House Charities, supporting families staying at the facility.
- Donated canned goods to the Black Men's Organization to support their community food drive.
- Designed and led arts and crafts projects for children and parents at Ronald McDonald House Charities, fostering a creative and supportive environment.
- Volunteered at Matthew 25 ministries in Cincinnati, OH, contributing to local initiatives.
Timeline
Territory Manager (Relationship Management)
University of Cincinnati
03.2024 - Current
Admissions Counselor (Relationship Management)
Northern Kentucky University
08.2022 - 03.2024
Master of Arts - Communications
Northern Kentucky University
Bachelor of Arts and Sciences - Criminal Justice
Northern Kentucky University