Immanuel Powell
Atlanta,GA
Summary
Creative Director specializing in visual leadership. Known for exceptional productivity and efficiency in project completion. Skilled in conceptualizing innovative design solutions, managing artistic direction, and fostering collaborative environments. Excel at communication, problem-solving, and adaptability, ensuring seamless workflow and compelling visual narratives.
Overview
7
7
years of professional experience
Work History
Founder & Creative Director
POWELL STUDIOS
Atlanta, GA
02.2018 - Current
- Achieved 20% growth in client engagement through visually dynamic storytelling across digital platforms.
- Spearheaded luxury fashion and editorial campaigns, managing all stages from initial concept to final delivery to enhance brand presence and reach.
- Established a seamless client experience through clear communication and consistent on-set performance, resulting in a 15% increase in client referrals.
Marketing Manager
MONKO DC
, DC
09.2022 - 09.2023
- Devised and executed comprehensive marketing campaigns to enhance brand visibility and engagement for luxury cannabis retail, achieving a 25% increase in customer conversion.
- Created compelling and relevant content for various platforms, ensuring consistent storytelling across digital and in-store experiences.
- Collaborated with cross-functional teams to integrate innovative in-store technologies, elevating customer experiences and driving sales growth.
- Managed relationships with external vendors for SEO, PR, and social strategy, ensuring alignment with brand objectives and budget.
- Spearheaded event planning and in-store activations, which resulted in a 30% growth in foot traffic and customer engagement.
- Designed multimedia content, including graphics, videos, and merchandising, supporting the overall marketing vision for MONKO.
Photo Assistant
AB+DM (ONLY AGENCY)
Atlanta, GA
07.2020 - 03.2022
- Maintained various studio equipment.
- Conducted on-location photography sessions, adapting to various environments and lighting conditions.
- Provided photography services for celebrity shoots and events.
- Maintained a clean work area at all times by tidying up after each shoot is completed.
- Transported photography equipment to on-site locations for photoshoots as required.
Creative Director
INFINITE APPEAL
Atlanta, GA
09.2018 - 03.2020
- Designed and implemented creative strategies for the modeling and creative organization’s fashion shows, photo shoots, and digital content.
- Collaborated with a multidisciplinary team of stylists, makeup artists, photographers, and designers to produce dynamic visual content that promoted the organization and its events.
- Fostered an environment of collaboration and support, leading to a 100% increase in team performance and creative output.
Skills
- Campaign Development
- Content Strategy
- Photo editing
- Digital video
- Visual design
- Color theory
- Fashion photography
- Creative visionary
- Art direction
- Branding strategies
- Problem-solving
- Social media marketing
- Campaign management
- Creative direction
Affiliations
- Running
- Hiking
- Literature
- Traveling
REFERENCES
- Sarah Schepker | Creative Director of Monko | Sschepker@gmail.com
- Deanna Griffin | Team Lead of Colour Co. Rentals | Hello@Colourco.rentals
- Nalini Vieira | CEO Integrated Security Solutions | nvieira@ississafety.com
Timeline
Marketing Manager
MONKO DC
09.2022 - 09.2023
Photo Assistant
AB+DM (ONLY AGENCY)
07.2020 - 03.2022
Creative Director
INFINITE APPEAL
09.2018 - 03.2020
Founder & Creative Director
POWELL STUDIOS
02.2018 - Current
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