Summary
Overview
Work History
Education
Skills
Timeline
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KONSTANTINA BARKAS

New York,NY

Summary

Experienced Public Relations Coordinator with a strong background in luxury fashion. Currently driving PR efforts at Hermès of Paris, New York, managing editorial requests, securing national placements, and overseeing press showroom operations. Skilled in fostering media relationships, coordinating events, and executing strategic PR campaigns. Proven ability to collaborate across departments and mentor teams for success.

Overview

7
7
years of professional experience

Work History

Public Relations Coordinator

Hermès of Paris
New York
01.2022 - Current
  • Manage US editorial requests for print and digital mediums, establishing direct connections with editors while overseeing the coordination of the runway collection and accessories, both externally and internally
  • Supervise credit requests and assume responsibility for press monitoring and reporting efforts
  • Gather essential assets to facilitate significant product pitches and seasonal initiatives, ensuring secure regional and national placements
  • Maintain and ensure regular updates to the press database and outreach lists
  • Collaborate seamlessly across departments to facilitate sample sharing with Hermes subsidiaries and to address diverse internal requirements
  • Oversee the annual inventory of the press showroom, conduct monthly cycle counts, and collaborate closely with the visual merchandising department to enhance showroom presentation
  • Plan and coordinate domestic press days
  • Contribute to supporting and overseeing various press projects, including editor gifting, social media monitoring, event initiatives, and recap reporting for Paris
  • Cultivate and nurture relationships within the industry, actively participating in relevant events and engagements
  • Compose pitches and gift guides to secure relevant placements
  • Manage and provide oversight for a team of three interns.

Online & Retail Support

The Row
New York
10.2019 - 07.2021
  • Collaborated with the VP of Retail to strategize and implement a comprehensive domestic and international omnichannel customer development strategy
  • Facilitated seamless communication with the public relations and marketing coordinator by assisting with weekly pulls, celebrity, and VIP requests
  • Guided celebrity stylists during awards seasons, assisting them with style selections and outfit coordination
  • Enhanced in-store sales by delivering personalized customer service through targeted merchandise initiatives and leveraging various communication channels such as email, phone, and in-store appointments to optimize sales
  • Managed direct correspondence with online clients, addressing out-of-stock requests and supporting sizing inquiries via The Row.com
  • Directed and oversaw various back-of-house operational responsibilities, including domestic and international shipping, inventory management, merchandise organization, transfers, consignments, returns, and exchanges.

Senior Stylist & Keyholder

Zero + Maria Cornejo
New York
01.2017 - 10.2019
  • Collaborated closely with the e-commerce manager, serving as the brand representative for Zero + Maria Cornejo through strategic e-commerce styling and merchandising efforts
  • Assisted in meticulous preparations for photoshoots, ensuring the organization of merchandise and the expert styling of models
  • Played an integral role in enhancing marketing and PR initiatives by actively participating in press photoshoot coordination
  • Took on a mentoring role to coach new hires, focusing on improving store sales while providing comprehensive support in product knowledge, service excellence, and guidance on company policies and best practices
  • Fostered customer loyalty and cultivated enduring relationships by conducting thorough assessments of customer preferences, delivering well-informed product recommendations in a personal stylist capacity, and maintaining a courteous and attentive approach
  • Provided critical support in inventory management by promptly reporting discrepancies, managing shipment arrivals, executing return procedures, and orchestrating weekly transfers between the Los Angeles store.

Education

Bachelor of Business Administration - Marketing

LIM College

Skills

  • Event Planning
  • Exceptional Multi-Tasker
  • Results Tracking
  • Brand Awareness
  • Story Pitching
  • Muck Rack
  • Microsoft Suite
  • G - Suite
  • Launchmetrics

Timeline

Public Relations Coordinator

Hermès of Paris
01.2022 - Current

Online & Retail Support

The Row
10.2019 - 07.2021

Senior Stylist & Keyholder

Zero + Maria Cornejo
01.2017 - 10.2019

Bachelor of Business Administration - Marketing

LIM College

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KONSTANTINA BARKAS