India Diggs-Callender
Belk (Golden)
Madison
10
years of professional experience
Dynamic and results-oriented leader with a proven track record in team building and operational excellence within the retail sector, particularly in skincare and cosmetics. Expertise in identifying store weaknesses and transforming them into growth opportunities, driving teams to consistently exceed performance goals. Creative problem-solver with an engaging training approach, ensuring all associates are equipped with the necessary tools for personal and professional development. Committed to fostering a collaborative environment that inspires motivation and success at all levels.
Work History
Sales Team Manager
10 Months- Championed a people-first leadership approach by emphasizing associate development conversations, goal-setting, constructive feedback, and recognition alongside daily performance metrics.
- Contributed to improved Women’s department sales performance, helping reduce monthly plan variance from -11.1% to -2.2% and improve TY WO ranking from #18 to #11 between September and January.
- Supported year-to-date Women’s department growth by helping improve TY WO ranking from #17 to #9 as of February 17.
- Helped drive customer experience improvement by fostering a more engaged and service-focused team culture, contributing to store NPS growth from 64.9 in September to 71.6 in January, with a peak of 76.8 in November.
- Continuing to identify opportunities to strengthen associate development by shifting coaching conversations beyond KPIs to include career goals, performance feedback, and professional growth.
- Supporting succession planning by creating shadowing opportunities for prospective keyholders and managers with proposed “Walk and Talk” leadership rounds which also improves MOD visibility, strengthens department communication, and keeps a pulse on team morale.
- Created a more streamlined and effective daily zoning planner that provides better visibility into staffing coverage gaps and makes it easier for managers to share updates in real time.
Store Manager
5 Years 1 Month- Consistently fostered an environment of professionalism, diligence, and positivity in a store where the product tends to sell itself and the retail environment has become increasingly challenging. Managed to out-trend the company in sales and KPI performance on multiple occasions by keeping the team focused on the fundamental elements of selling.
- Implemented more structural and streamlined standard operating procedures that are outlined in each team member’s binder on a daily, weekly, and monthly basis.
- Re-focused the team on conversion and AUS to offset the decrease in traffic, which led to a +26% increase in conversion (first time over 25%) and +19% AUS.
- Recruited quality talent and developed into high-achievers in my store as well as for other stores including a fellow store manager who has currently been with the company for 4 years.
- Developed 1 ASM into an SM with her own store, a Keyholder to an ASM, and multiple SA’s into KH’s.
- Awarded as District Leader (2023). The store was also awarded for outstanding performance in KPI’s and sales performance on multiple occasions.
- Highlights in Metrics
- - February 2025; increased conversion +26%, with a -37% decrease in foot traffic vs. LY.
- - 3/8/25; AST +4% and Shopper Yeild (AUS) +19% vs. LY, FYTD.
- - 2/25/23; 193% to Plan, #3 top-performing store in the company of 145 stores. 138% to LY, +24.6% AST and +24.3% UPT vs. LY well above FSS average.
Assistant Store Manager
1 Year 1 Month- Focused on expanding awareness of the company and solidifying relationships with new and existing clientele. Created much-needed structure to achieve goals and improve overall daily functions. Took on the role of a daily ambassador, sharing the unique opportunity to serve the offered and kept in constant communication with clients.
- Cultivated lasting relationships with clientele by creating profiles and following up regularly to increase sales.
- Implemented new goal tracking procedures to ensure every team member met their personal goal and we as a team met or exceeded the stores’ goal.
- Introduced KPI’s and created spreadsheets to illustrate how to apply them to increase sales.
- Updated social media account with photos and videos of merchandise to be posted on a daily basis.
- Shared product/brand knowledge with team members on a regular basis to provide more support and awareness to our clients.
Assistant Store Manager
2 Months- Exceeded personal sales goal by 106% in the first week of work by following Journeys’ sales model and enhancing it.
- Second full week (6/2/19 - 6/8/19) +12% and exceeded all personal SOP’s (Standards of Performance or KPI’s)
- Contributed to the overall stores goals by team selling, encouraging sales associates and influencing their sales.
Store Manager
2 Years- Built and lead high-functioning teams to consistently exceed LY sales month to month by gaining their trust and confidence. Coached and developed each member to provide the best client experience and maximize each interaction.
- Kept team engaged and motivated with one-on-one coaching/training, games, and competitions; growing team members for opportunities for growth in the company.
- Promoted and taught “Melt and Pour” method Soap Making Classes on a weekly basis.
- Expanded reach in the community to create awareness by networking and collaborating with local businesses (PaintBucket, The Beauty Buzz, Equinox etc.) on events and projects.
- Worked in partnership with Visual Manager to ensure efficient product placement and uphold all visual standards.
- Created schedules to ensure proper coverage while staying within payroll budget.
- Highlights in Metrics
- - June 2018 +37% to LY
- - May 2018 +19% to LY
- - Increased sales by +63% over LY for the week of Mother’s Day (5/7/18 - 5/13/18) by focusing on the proper way to utilize promotions to build each transaction.
- - December +10% to LY
- - Ended +10% for the year 2018 vs. 2017 while the store was trending down an average of -30% each of the past 2 years.
- - Raised KPI’s with a focus on increasing UPT and ADS (average dollar sale) using detailed sales techniques. UPT = +10.7% and ADS = +5% in comparison to LY.
- International Skincare and Cosmetics Company
Lead Senior Stylist/Visual Associate
5 Months- Provided on-the-spot sales coaching and ensured we met weekly sales, UPT and productivity goals as a team.
- Contributed to our location making our 4/5/4 month by keeping stylists motivated and re-enforcing sales tactics.
- Consistently increased sales by monitoring which styles were not selling as well and re-merchandised to highlight.
Education
Bachelor of Science - Fashion Design
- Merit Award Scholarship Recipient
Bachelor of Arts - Fashion Design
Skills
Team building
Inventory management
Sales expertise
Clienteling and CRM
Supply ordering
Visual Merchandising expertise
Generating work orders
Staff scheduling up to 150 employees
Designing effective meeting agendas
Proficient in Adobe Illustrator
Photoshop
and InDesign
Proficient in Microsoft Word
Excel
and PowerPoint
Timeline
Sales Team Manager
Belk (Golden)
09.2025 - CurrentRead More
Store Manager
The Cosmetics Company Store
08.2020 - 09.2025Read More
Assistant Store Manager
UAL - United Apparel Liquidators
07.2019 - 08.2020Read More
Assistant Store Manager
JOURNEYS
05.2019 - 07.2019Read More
Store Manager
SABON
04.2017 - 04.2019Read More
Lead Senior Stylist/Visual Associate
FREE PEOPLE (Rockefeller Center, Flagship)
11.2016 - 04.2017Read More
The Art Institute of New York City
Bachelor of Science from Fashion Design
Read More
The Illinois Institute of Art - Chicago
Bachelor of Arts from Fashion Design
Read More