Ineisha Williford
Brooklyn,NY
Summary
Executive Leader with over a decade of Director-Level experience in championing social-impact businesses to elevate their brand through innovative and strategic marketing and operations. Oversees organization operations of $10M+ revenue, and is highly skilled in financial reporting and budgeting, fostering business development initiatives, and managing multi-year, full-cycle grants up to $500k each. Communications and Marketing Specialist leads high-performing, full-service marketing teams to deliver media buys, community outreach, project management, communications plans, digital marketing, video production, data and research and high profile events. A highly connected Partnership Cultivator, possesses a proven track record of leveraging private and government affiliations to advance missions and elevate impact of social brands through financial resources.
Overview
9
9
years of professional experience
Work History
Campaign Manager
Stefani Zinerman Democratic 56 Assembly
- Current
- Directed campaign team to lead events, raise donations and promote positive PR for Democratic party
- Orchestrated the "100 Women for Zinerman" campaign, creating a coalition of esteemed women in leadership from elected officials, executive directors CEOs, and coordinated rallies alongside the NYS attorney general Letitia James to kickoff the coalition and raise money
- Supervised a team of 7 and collaborated with diverse teams to produce compelling content, manage event logistics, and monitor campaign performance metrics for continuous improvement
- Formulated and executed comprehensive marketing and advertising strategies, including data analysis to pinpoint key demographics for outreach efforts, boosting customer engagement and visibility by 20%
- Devised and executed strategic campaign plans to project a 15% increase in voter turnout in targeted precincts
- Worked alongside community leaders and stakeholders to coordinate successful campaign events and fundraising activities, surpassing donation targets by 10%, secured $60,000 in matched and private donations to date
- Demonstrated proficiency in legislative coalition building and maintained compliance with treasury regulations.
Senior Manager of Communications and Marketing
Youth Design Center
11.2021 - 09.2023
- Director level produced thought partnership for marketing strategies, operational and organizational excellence
- Recognized Anthem Award for excellence in Communications and Marketing, 2023
- Influenced organization's strategic direction and expansion through thought partnership, key stakeholder engagement and strategic day-to-day operations, increased cross-departmental communication, team productivity and efficacy
- Oversaw $1.2M operating budget comprised of multi-year grants, annual in-kind donations and private donor contributions; implemented CRM management, financial reporting and budgeting
- Rebranded agency to external constituents to reflect innovative program offerings, such as, economic workforce apprenticeship model; increased visibility and growth to public, attracted stakeholders, donors and education clients
- Restructured organization’s internal marketing strategy to include in-house marketing and communications team, championing innovation, collaboration and creativity, established teams Key Performance Indicators
- Hired, trained and developed in-house creative team of seven (7) FTE graphic designers, A/V productions, Social Media and Public Relations specialist, provided professional development training to align with employee growth plans
- Oversaw creation and development of content for six (6) multi-year integrated marketing projects, protecting digital and audio/visual assets, coordinated creative team production and budgets, while maintaining project integrity and producing 100% timely deliverables with a client satisfaction rating of 90%
- Analyzed market trends and competitor activities to identify new business opportunities and drive continuous improvement through marketing campaigns, resulting in two renewable grants totaling $500,000
- Mentored administration leadership across three different NYC public schools on diverse outreach techniques and best practices, achieved 100% capacity for registration, 75% event attendance lead to increased engagement
- Achieved significant growth on Instagram platform, increasing IG followers from 100 to 3500 through innovative digital marketing and community engagement strategies
- Achieved a 70% open rate on email marketing campaigns to donors and partners, resulting in increased engagement.
Communications and Development Manager
11.2021 - 05.2022
- Successful Program Manager launched and implemented five diverse youth-based programs serving 1,000 underserved and diverse youth, ages 14-21, and leveraged relationships to increase partnership contributions by 150%
- Led cross-functional teams in the planning and execution of five successful program launches with high-valued clients, resulting in a 33% increase in student participation within the first year
- Cultivated and maintained relationships with key partners and stakeholders to secure sponsorships and funding for various marketing initiatives, totaling $653,000 from sponsors like DoorDash, Resource Group, Brooklyn Community Foundation, Regional Administration of HUD, Alicka Ampry-Samuel
- Developed partnership with Start Up Africa, international nonprofit organization serving 500 youth globally, and launched International Youth Day with partner Starbucks Reserve, hosted 60 students from Kenya to access to YDC offerings
- Spearheaded partnership development with startup exchange program from Kenya for the Global Exchange Program on International Youth Day at Starbucks Reserve, served 500 youth globally
- Established a partnership with Central Brooklyn to create a pipeline for YDC apprentices to work as teaching artists in CBED's after-entrepreneurship program serving 300-low income students
- Partnered with Youth Design Center and NYC Public Schools to develop a framework supporting economic workforce training initiatives for disadvantaged youth
- Facilitated civic efficacy and workshop partnerships with LISC NY community revitalization projects and collaborated with NYC Planning Commissioner Leah Goodridge to collaborate on urban design planning for housing justice project.
Education Specialist
Central Brooklyn Economic Development Corp- SONYC-BIZ
09.2020 - 06.2021
- Consultant for CBED to improve program operations and ensure NYC regulatory compliance
- Fostered quality improvement through data-informed decision-making, led curation and design of public programming, and culminating events, resulted in increase of student participation by 20%
- Executed professional development to 15+ school leadership and line staff around DYCD's frameworks, DOH compliance and regulations, reviewed all lesson plans and aligned curricula to best practices per DYCD and DOE standards
- Oversaw budgeting and financial planning for program initiatives, managing a $1 million budget focusing on cost containment and maximizing ROI
- Evaluated program performance through data analysis and stakeholder feedback, implemented continuous improvement initiatives to drive program success and sustainability
- Managed Department of Youth and Community Development compliance for contract ROP, Rate of Enrollment, staff-to-student ratio, and class ratings ensuring Dept of Health compliance for medical clearances, licensing and space.
Program Director
Central Brooklyn Economic Development Corp- SONYC-BIZ
09.2018 - 01.2020
- Strategic leadership curated partnerships to advance economic opportunities and social change for underserved youth
- Spearheaded the Program Management and Development of CBEDC's inaugural Youth Entrepreneurship Program, managing a $400,000 budget allocation
- Created and implemented training programs resulting in a more cohesive and high-performing team, including Circle of Courage Framework, designed for project-based teaching artists focusing on social change and entrepreneurship
- Successfully managed a 90-student cohort at Charter School Brownsville Ascend, achieving a 75% rate of participation in DYCD contract and securing a two-year extension contract
- Partnered with Zoom Communications at the onset of COVID-19 Pandemic to transition from full-time in-person student afterschool program, to a fully remote program
- Hosted virtual events with global partner Start-Up Africa, emphasizing skill-building and international business education in marketing and digital industry through a social justice lens, serving 60 students globally
- Orchestrated leadership communications, recruitment strategies, and all marketing initiatives targeting parents and school audiences to meet 100% enrollment goals using media buys, print, and digital media
- Secured a $100k grant for 90 students to participate in a 3-year National Initiative with Lemonade Day, an entrepreneurship curriculum for underserved youth to operate independent and community-infused ventures
- Cultivated strategic partnerships with Medgar Evers College Entrepreneurship Lab and Pitkin Ave BID, resulting in $6,000 gift for a social change art project revitalizing business corridor banners
- Oversaw NYC licensure reporting, medical clearances, compliance with NYC-regulated contracts, enrollment rates, and fire safety protocols, and department of health compliance.
Community School Director
CAMBA Brownsville Academy
03.2015 - 06.2018
- Mayoral Initiative to oversee and implement multi-year community grant to improve middle school student outcomes
- Oversaw operations for a $380k school-based community grant, implemented quarterly community-school framework training for DOE leadership and staff on capacity building, grant resources, and programmatic design, assessment
- Provided thought leadership, strategic direction and direct supervision to teams internal and external communications, marketing strategies, brand campaigns for 20+ program launches and outreach events
- Analyzed program data for community impact, enhanced overall school performance by increased retention rates 85%, attendance rates by 5%, student participation by 20% in two years
- Cultivated relationships with 50+ NYC area programs to facilitate career pathways for out-of-school youth, resulting in a 75% internship placement rate
- Secured $100,000 in funding for STEM equipment through capacity-building grant from local State Assembly Member and local State Assembly Member
- Spearheaded a robust Mental Health and Wellness Initiative, developed strong partnerships with the Jewish Board and Interborough Hospital, trained staff in restorative justice practices, and commissioned first-ever student meditation room for YDC to combat high-suspension rates
- Directed the curation and project management of innovative Cultural Arts and Media-driven programming to 500 students.
Education
Bachelor Of Arts - Public Relations And Organizational Communication
SUNY College At Oswego
Oswego, NYSkills
- Executive Leadership
- Strategic Partnerships
- Training & Coaching
- Stakeholder Engagement
- Grant Management
- Business Development
- Strategic Planning
- RFP Administration
- Operations
- Community Engagement
- Community Organizing
- Digital & Brand Marketing
- Government Affairs
- Program Development, Implementation, Evaluation
- Event Planning
- Communications
- Financial reporting
- CRM Management
- Asana
- Canva
- Social Media
- Copywriting
- Zoom Communications
- Microsoft Suite
- Media Buying
- Coalition building
- Fundraising
- Compliance
- Resourcefulness
- Policy analysis
- Interpersonal Relations
- KPI Tracking
- Invoice Management
- Campaign support
- Community Outreach
- Budget Management
- Administrative Oversight
- Media Relations
- Google Analytics
- Budget Administration
- Finance reporting
- Speech Writing
- Influencer outreach
- Grassroots organizational structures
- Branding strategy development
- Client Relationship Building
- Sales Leadership
- Digital marketing proficiency
- Creative Direction
- Customer Acquisition
- Sales tactics
- Strategic Marketing
- Developing promotional concepts
- Brand Development
- Revenue Generation
- Market Penetration
- Market forecasting
- Video promotions
Websites
City
NY
State
NY
Government Affiliations
- Stefani Zinernan, NYC, Campaign Manager, 2024
- Central Brooklyn EDC, Vice President, 2016-2019
- NYC Council 41st district Director of Community Engagement, 2012-2015
- SUNY OSWEGO, No Arts Board Member, 2009-2012
- City Council Proclamation, 2014
- New York State Assembly Candidate, 2014
- Reelection Campaign Council Member Darlene Mealy, Field Coordinator, 2013
- BRO Experience Foundation, Consultant, 2022
Education And Awards
- Bachelor’s of Arts, Public Relations, School of Communications and Arts, SUNY Oswego, NY
- Certified Media Producer, Bric Arts, 2023
- Anthem Award Winner, Youth Design Center (YDC), 2023
- ICF Credentialed Life Coach, International Coaching Federation, 2019
- International Marketing Certification, CAPA University, London, UK, 2008
Street
Brooklyn
Affiliations
- Stefani Zinernan, NYC, Campaign Manager, 2024
- Central Brooklyn EDC, Vice President, 2016-2019
- NYC Council 41st district Director of Community Engagement, 2012-2015
- SUNY OSWEGO, No Arts Board Member, 2009-2012
- City Council Proclamation, 2014
- New York State Assembly Candidate, 2014
- Reelection Campaign Council Member Darlene Mealy, Field Coordinator, 2013
- BRO Experience Foundation, Consultant, 2022
Timeline
Senior Manager of Communications and Marketing
Youth Design Center
11.2021 - 09.2023
Communications and Development Manager
11.2021 - 05.2022
Education Specialist
Central Brooklyn Economic Development Corp- SONYC-BIZ
09.2020 - 06.2021
Program Director
Central Brooklyn Economic Development Corp- SONYC-BIZ
09.2018 - 01.2020
Community School Director
CAMBA Brownsville Academy
03.2015 - 06.2018
Campaign Manager
Stefani Zinerman Democratic 56 Assembly
- Current
Bachelor Of Arts - Public Relations And Organizational Communication
SUNY College At Oswego