INGRID CAPRON
Saratoga Springs,NY
Summary
Accomplished strategic leader with 20+ years of experience in public relations, marketing, sales, and advertising. Specializes in written and oral communications, excelling at effectively conveying messages to diverse audiences. Successfully manages multiple products, publics, and strategies from conception to market launch, implementation, and optimization, leading to significant revenue growth. Possesses a strong entrepreneurial spirit and embraces new challenges with an open mind, driving success in any endeavor.
Overview
32
32
years of professional experience
Work History
Founder and CEO
Saratoga Springs Digital
08.2017 - Current
- Boutique Public Relations and Digital Media Agency specializing in Google, social media, and integrated strategic planning
- Expert acumen in SEO, SEM, Social Media Strategy and Public Relations campaign development
- Credentialed strategic and crisis management planning expert
Digital Media Consultant
Hearst Media, Times
10.2011 - 08.2017
- Prospected, onboarded and managed relationships with new media clients
- Developed $1,000,000 portfolio within five years without inherited client list
- Monitored performance of campaigns across different channels using Google Analytics
Founder, Owner, Shop Keeper
Chancery
03.2009 - 03.2010
- Developed extensive retail shopping concept of upscale retail antiques and gifts store
Regional Public Relations Manager
Boscov’s Department Store, LLC
09.2006 - 01.2009
- Conducted in-store events in conjunction with local and national nonprofit organizations
- Raised over $275,000 in three years for local charities
- Developed robust community relations network with hundreds of local charities
- Administered local speaker’s bureau and non-credit community college course network
- Promoted community events with media releases, daily website updates, blog updates and print ads
National Sales Manager/Public Relations Coordinator
Fiddler’s Elbow
04.2005 - 03.2006
- Managed 118 independent business-to-business sales representatives for giftware manufacturer
- Created and executed sales, marketing, and public relations plan for 10 major national and four regional trade shows per year
- Placed new products in four national trade magazines and one national consumer magazine within first six months
Regional College Relations Director
Next Student Inc
04.2003 - 04.2005
- Lead entry into new student lending market
- Developed portfolio of 100 new colleges
- Designed ten new educational loan brochures
- Wrote and edited communications publications
- Researched and verified compliance to Title IV lending regulations
Vice President
Fleet Financial Group
12.1992 - 03.2003
- Eleven-year tenure with a top ten US financial services company
- Combined exceptional knowledge of education lending policies and procedures with proven methods of relationship management and development to consistently achieve and exceed sales call targets and revenue increases
- Managed and grew education lending portfolio of $250,000,000 in assets
Education
Master of Professional Studies - Strategic Public Relations
The George Washington University
Washington DC06.2016
Certificate in Nonprofit Management and Leadership Executive Training Track -
Rockefeller College of Public Affairs & Policy
Albany Albany, NY12.2011
Bachelor of Science - Public Relations
Utica College of Syracuse University
Utica, NY05.1992
Skills
- MS Office (Word, Excel, Access, PowerPoint)
- Public Relations
- Education Finance
- Communications
- Strategic Planning
- Crisis Management
- Portfolio Management
- Social Media Strategy
- Digital Marketing and Advertising
- Programmatic Buys
- Content Creation
- Creative Writing
- Strategic Vision
- Business Development
- Project Management
- Marketing Automation
- Google Analytics
- Online Advertising
- Search Engine Optimization
- Client Relationship Management
- Effective Communication Leadership
- Video Creation
Affiliations
Member Saratoga Chamber of Commerce, Member Southern Saratoga Chamber, Member Gamma Sigma Sigma National Service Sorority since 1993, Member League of Women Voters, Member National Association of the Daughters of the American Revolution (NSDAR)
Accomplishments
- Fleet Financial Top Sales Executive Education Lending Division in December 1999-2001
- Promoted to Vice President in 2000 for exceeding sales goals by 20% to increase portfolio to $250,000,00
Timeline
Founder and CEO
Saratoga Springs Digital
08.2017 - Current
Digital Media Consultant
Hearst Media, Times
10.2011 - 08.2017
Founder, Owner, Shop Keeper
Chancery
03.2009 - 03.2010
Regional Public Relations Manager
Boscov’s Department Store, LLC
09.2006 - 01.2009
National Sales Manager/Public Relations Coordinator
Fiddler’s Elbow
04.2005 - 03.2006
Regional College Relations Director
Next Student Inc
04.2003 - 04.2005
Vice President
Fleet Financial Group
12.1992 - 03.2003
Master of Professional Studies - Strategic Public Relations
The George Washington University
Certificate in Nonprofit Management and Leadership Executive Training Track -
Rockefeller College of Public Affairs & Policy
Bachelor of Science - Public Relations
Utica College of Syracuse University
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