Ira Rosenberg
Long Branch,New Jersey
Summary
Dynamic Art Director with extensive experience in the entertainment industry specializing in Key Art, packaging design and Styleguide development for iconic brands. Proven expertise in visual communication and creative direction, delivering impactful retail content and consistent branding. Adept in Adobe Illustrator and layout design, driving successful projects across international markets while fostering collaboration among diverse teams.
Overview
28
28
years of professional experience
Work History
Art Director Global CPG Packaging
Paramount Global
01.2019 - 01.2024
- Created packaging design direction settings for domestic and international Intellectual properties such as SpongeBob Squarepants, Paw Patrol, Grease, Dora the Explorer and many more.
- Oversaw implementation of packaging design in all international territories,
- Enforced uniform style guide for project consistency across contributors.
Associate Art Director Retail Development
Paramount Global
01.2016 - 12.2018
- Developed high-impact creative retail statement and promotional content for retail partners from concept to completion.
- Developed digital content for on-line retails such as Amazon, Walmart, Target and many more.
- Created in-store retail statements
Associate Art Director Live Action
Nickelodeon
01.2010 - 12.2015
- Created Key art for live action shows that was used for all lines of business.
- Directed photo shoots for print and digital media
- Developed style guides to promote consistent branding across projects.
Senior Designer
Nickelodeon
03.1996 - 12.2009
- Created styleguides, show logos and other design materials for nickelodeon consumer products.
- Developed original designs for print media, on air graphics across all lines of business.
- Developed designs for apparel programs, toy lines and packaging for consumer products.
Education
BBA - Marketing
Rider University
Trenton, NJMaster of Arts - Graphic Design
Parsons School of Design
New York, NYSkills
- Photographic editing
- Visual communication expertise
- Adobe illustrator expert
- Layout design
- Concept development
- Creative direction
- Adobe photoshop
Timeline
Art Director Global CPG Packaging
Paramount Global
01.2019 - 01.2024
Associate Art Director Retail Development
Paramount Global
01.2016 - 12.2018
Associate Art Director Live Action
Nickelodeon
01.2010 - 12.2015
Senior Designer
Nickelodeon
03.1996 - 12.2009
BBA - Marketing
Rider University
Master of Arts - Graphic Design
Parsons School of Design
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