Irina Robertson

Event Coordinator

2015 – Present

• Planned and executed one-day and multi-day educational events, generating up to $350K in revenue from a single 3-day event.
• Partnered with manufacturers and retail partners to deliver impactful product launches and customer engagement Events.
• Oversaw all Event logistics (venue, catering, staffing, budgeting) while consistently meeting financial goals.
• Conducted live demos and hands-on classes, driving higher conversion rates and repeat business.
• Leveraged post-event feedback to improve strategies, resulting in increased profitability and client retention.

Sewing Machine Educator (Classes & Lessons)

2017 – Present

• Taught hands-on classes across multiple brands, focusing on both creative techniques and technical training.
• Delivered one-on-one lessons to improve customer confidence, contributing to repeat purchases and retention.
• Personalized machine recommendations, resulting in higher-value sales and increased revenue per customer.
• Taught "Open Sew" project classes focused on Garment Design and Construction.

Sales Professional

2012 – Present

• Sold a full range of Sewing, Embroidery and Quilting machines from entry-level ($169) to Top-of-the-Line ($24,000) models.
• Consistently exceeded monthly and quarterly sales targets, driving store profitability.
• Enhanced customer loyalty through expert demonstrations and accessory upselling, daily support through lessons.
• Mentored new sales staff, improving Team performance and Team Spirit.

Assistant Store Manager

2020 – Present

• Directed daily store operations, ensuring consistent sales growth and operational efficiency.
• Supervised merchandising and display readiness, increasing foot traffic and product visibility.
• Supported inventory management, contributing to cost savings and streamlined operations.

Education Coordinator

2020 – Present

• Managed class calendar, balancing Sewing and Quilting programs to keep customers engaged.
• Promoted classes through email, social media, and in-store marketing, leading to higher attendance and revenue.
• Coordinated with instructors to ensure successful courses, boosting post-class product sales.

• Oversaw daily store operations, ensuring efficient workflow and customer satisfaction.
• Trained and mentored staff, enhancing team performance and promoting a positive work environment.
• Managed inventory control, cash control, and store opening and closing procedures.
• Rotated merchandise and displays to feature new products and promotions.
• Maximized sales by creating innovative visual merchandising displays and store layouts.

• Assisted customers with product selection and sewing solutions to enhance user experience.
• Demonstrated sewing machine features, effectively increasing customer engagement during sales presentations.
• Maintained inventory accuracy by organizing stock and updating records regularly.
• Provided training sessions for new owners.

• Altered garments to meet client specifications, ensuring precise fit and finish.
• Utilized sewing machines to execute complex stitching techniques efficiently.
• Collaborated with clients to determine design preferences and fabric selections.
• Implemented quality control measures to maintain high standards of workmanship.