Irv Schulman
NEW YORK,NY
Summary
Talented Sales leader with 30+ years of experience and successful career in planning, developing and executing sales, sponsorships and initiatives to achieve maximum potential. Creative and highly strategic with excellent leadership and client relations abilities. Professional and outgoing with success in building relationships and attracting new clients.
Overview
33
33
years of professional experience
Work History
SVP National Sports Sales
Sinclair Sports Group
New York, NY
01.2018 - Current
- Lead a 50+ employee team that generated over $60MM in revenue for The Tennis Channel, Bally Sports Digital Networks, Wave Sports & Entertainment, and Blue Wire Podcast Network
- Manage business development teams with offices in New York, Chicago, Detroit and Los
Angeles - Oversee and enhanced sales, integrated marketing, research, and operations of various inventory formats such as linear, digital, social, and audio across multiple properties
- Collaborated with Programming, Production, Marketing, and PR departments to expand Tennis Channel’s reach from 32MM to 60MM homes.
SVP Sales and Marketing
Disney/ABC Television Network
New York, NY
02.2005 - 01.2018
- Managed and led a high-performing Sales & Yield Management team, responsible for driving revenue growth across multiple sectors including Cable, Daytime, and Syndication.
- Established and fostered strategic partnerships with key ABC partners such as ABC owned stations, Litton Entertainment, and Magic Dust Entertainment.
- Managed and guided a Sales team of more than 40 professionals, driving substantial growth in National Ad Revenue exceeding $75MM across NY, Chicago, and LA.
- Established close working partnerships with major Ad Agencies and Fortune 500 advertisers.
Vice President, Syndication Sales
Buena Vista Television
New York, NY
06.1999 - 02.2005
- Developed strong connections with major advertising agencies and corporate advertisers, while implementing diverse market penetration tactics to establish rapport with key decision makers.
- Delivered presentations highlighting our capability in helping clients achieve their goals of reaching target markets.
- Developed strong connections with major advertisers such as Pfizer, AT&T and Johnson & Johnson, resulting
Account Executive
Buena Vista Television
New York, NY
06.1997 - 06.1999
- Generated largest revenues among Account Executives for first two years as an AE
- Negotiated a $16 million upfront deal with MCI in my second year, making it the largest upfront deal ever for BVTV and bringing new business to the division.
- Contributed to a significant increase in clientele with 27 new business acquisitions
Media Buyer
Grey Advertising
New York, NY
06.1991 - 06.1997
- Began as Assistant Buyer on Domino's Pizza
- Managed accounts including Warner Bros, Domino’s Pizza, Hasbro, Canon, and Hyundai
- Promoted to Group Supervisor role, overseeing a team of 16 employees and managing 5 accounts
Education
Bachelor of Arts - Communications
University of Southern California
Los Angeles, CA05-1990
Skills
- Strategic Planning
- Team Coaching and Development
- Upfront and Platform Negotiations
- KPI Tracking
- Financial Reporting
- Partnership Development
- Goal Setting/Performance Metrics
Timeline
SVP National Sports Sales
Sinclair Sports Group
01.2018 - Current
SVP Sales and Marketing
Disney/ABC Television Network
02.2005 - 01.2018
Vice President, Syndication Sales
Buena Vista Television
06.1999 - 02.2005
Account Executive
Buena Vista Television
06.1997 - 06.1999
Media Buyer
Grey Advertising
06.1991 - 06.1997
Bachelor of Arts - Communications
University of Southern California
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